Tag: technology
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As disruption persists, digital investment will drive efficiency and profitability
By Zuko Mdwaba, Area Vice President, Salesforce South Africa Unprecedented headwinds over the past two years – pandemic, war, labour and supply chain challenges, and inflation – are making it […]
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Decluttered marketing that delivers data-driven experiences
By Moagi Bodibe, Marketing Services and Transformation Lead for Accenture Song, Africa The fact that 57% of marketing executives admit they often don’t have the data to understand customers or […]
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Marketing to children in a digital world walks a fine line between ethics and opportunity
By Glenn Gillis, CEO at Sea Monster Generation Alpha has more screen exposure than any other generation before it and with the technological boom, the average toddler can work an […]
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Why direct fan relationships are the future for creators
By Erki Koldits, CEO at PopSpot Over the past decade or so, technology has fundamentally changed the reality of being a creator. On the positive side, the barriers to entry […]
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Customer Experience: The competitive advantage for business today
By Estiaan van der Merwe, Principal Engagement Consultant at Decision Inc. Customer experience is critical for companies to differentiate themselves now more than ever. The rise of varying technologies has […]
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Going Datafree brings webinar organisers bigger audiences and new revenue streams
According to a report by Frost and Sullivan, by 2025 the number of webinars is expected to be ten times more than at pre-pandemic levels. Webinars are proving the most […]
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How digital experiences can help you grow your consumer base
By Greg Gatherer, Account Manager at Liferay Africa Most organisations today understand that customer experience is vital to both their survival and growth. They probably would’ve read that research has […]
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Yena Ngidi takes on role of Kyocera Hardware Product Manager
Kyocera Document Solutions South Africa has appointed Yena Ngidi to the position of Hardware Product Manager. Ngidi was previously at ICT distribution company Pinnacle, where he was the senior SADC […]
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Tractor’s latest innovation ensures standard is set for after-sales service
Tractor Outdoor recently launched an after-sales service platform that would streamline its production process, ensuring that the standard of service it delivers to its customers remains consistently high. Developed in […]
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What is NFC technology and how is it already part of your life?
By Kim Furman, Synthesis Marketing Manager You may not know what the acronym stands for, but chances are, you are already benefitting from this technology. NFC or near field communication […]
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When it comes to digital, data is everything – except data on its own is meaningless
By Brent Haumann, Managing Director at Striata Africa There are, at present, more bytes of stored data than there are stars in the observable universe. And that number keeps growing, […]
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The most foolish technology predictions and can we avoid them?
By Kim Furman, Marketing Manager at Synthesis Covid-19 has taught us to shy away from predictions – the future is an uncertain landscape. Yet some areas allow for more accurate […]