Tag: Social media
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Traditional advertising is dead
By Eva Martín, CEO and co-founder of Tiendeo Ads are considered “excessive” by 32% of consumers Brands must adapt to new advertising language to attract audiences No industry has been better […]
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Just how ‘nano’ is the Nano Influencer’s impact?
By Colin Ramparsadh, Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers […]
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Social e-Commerce ramps up online sales
By Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset […]
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Why is marketing a dirty word in the construction industry?
By Morag Evans, CEO at Databuild “My business is just managing to stay afloat. I can’t afford marketing.” “I rely on word of mouth referrals and tender opportunities. I don’t […]
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GinjaNinjaPR launches a Digital Service offering as demand for social media service increases
GinjaNinjaPR, an 18-year old SME focused communications agency, has launched a bespoke social media service aimed at improving businesses’ use of digital tools, while also introducing it to those who […]
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When the chips were down, Gwyneth developed a knead for bread
By Howard Feldman, Head of Marketing & People at Synthesis Much like Gwyneth Paltrow, I am not sure if I will be able to cope with another lockdown. As we […]
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South Africans among internet users MOST likely to quit social media
South Africa ranks ninth, as there is an average of 31,340 online searches a month from South Africans signaling their desire to leave social media When considering the amount of […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
