Tag: Social media
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What businesses need to know about the future of online communities
Ten years ago, it might have been acceptable for a business or creator to not have an online presence. Today, as the saying goes, “if you’re not online, you don’t […]
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Meet the South African LinkedIn member
Did you know that LinkedIn has more than 9-million South African members? 51% are based in Gauteng and that its South African members have 58% more Porsches in the home than […]
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A recipe for successful lead generation for your business
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic. These are all overused digital marketing buzzwords […]
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Brands will spend $27.5 billion on influencer advertising in 2022
The age of social media has led to the emergence of influence marketing in recent years. Even though influence marketing is mainly limited to specific industries, one can’t ignore its […]
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Universal Music Group for Brands launches advanced media and data platform “Umusic Media Network”
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), a world leader in music-based entertainment, announced the public launch of the UMusic Media Network […]
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RAPT Creative delivers successful 3-pronged influencer campaign for Beefeater
RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand […]
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Why should social commerce be a strategy for success in 2022?
Consumer purchasing behaviour has changed, and as a result, businesses’ strategies for providing personalised customer experiences have shifted. With changing consumer buying behaviour, in-store and online purchasing experiences are merging, and […]
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New calculator reveals how much time South Africa spends using the internet per day (and per year)
For a lot of us, our smartphones are the first thing we see when we wake up and the last thing before we go to bed. And whether it’s for […]
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The state of social media in South Africa
By Richard Lord, Media & Operations Director at Meta Media 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some […]
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Salesforce.org introduces marketing cloud for nonprofits to provide stronger digital engagement for supporters
Nonprofits have faced a tumultuous 18 months. Some have been overwhelmed with new supporters, while others whose fundraising depends on in-person engagement have struggled. Small and mid-sized nonprofits, in particular, […]
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Reputation is a board-level concern and deserves the attention of the board
By Moliehi Molekoa, Managing Director at Magna Carta It took the RMS Titanic a mere 160 minutes to sink. It was originally believed that the iceberg had caused a long […]
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This reality was not shown on TV: Six Finnish celebrities compete in an unconventional reality show
This summer, a new reality format was introduced in Finland – for the first time ever – a reality show that was both produced and distributed by the contestants themselves, […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
