Tag: Social media
-
What businesses need to know about the future of online communities
Ten years ago, it might have been acceptable for a business or creator to not have an online presence. Today, as the saying goes, “if you’re not online, you don’t […]
-
Meet the South African LinkedIn member
Did you know that LinkedIn has more than 9-million South African members? 51% are based in Gauteng and that its South African members have 58% more Porsches in the home than […]
-
A recipe for successful lead generation for your business
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic. These are all overused digital marketing buzzwords […]
-
Brands will spend $27.5 billion on influencer advertising in 2022
The age of social media has led to the emergence of influence marketing in recent years. Even though influence marketing is mainly limited to specific industries, one can’t ignore its […]
-
Universal Music Group for Brands launches advanced media and data platform “Umusic Media Network”
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), a world leader in music-based entertainment, announced the public launch of the UMusic Media Network […]
-
RAPT Creative delivers successful 3-pronged influencer campaign for Beefeater
RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand […]
-
Why should social commerce be a strategy for success in 2022?
Consumer purchasing behaviour has changed, and as a result, businesses’ strategies for providing personalised customer experiences have shifted. With changing consumer buying behaviour, in-store and online purchasing experiences are merging, and […]
-
New calculator reveals how much time South Africa spends using the internet per day (and per year)
For a lot of us, our smartphones are the first thing we see when we wake up and the last thing before we go to bed. And whether it’s for […]
-
The state of social media in South Africa
By Richard Lord, Media & Operations Director at Meta Media 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some […]
-
Salesforce.org introduces marketing cloud for nonprofits to provide stronger digital engagement for supporters
Nonprofits have faced a tumultuous 18 months. Some have been overwhelmed with new supporters, while others whose fundraising depends on in-person engagement have struggled. Small and mid-sized nonprofits, in particular, […]
-
Reputation is a board-level concern and deserves the attention of the board
By Moliehi Molekoa, Managing Director at Magna Carta It took the RMS Titanic a mere 160 minutes to sink. It was originally believed that the iceberg had caused a long […]
-
This reality was not shown on TV: Six Finnish celebrities compete in an unconventional reality show
This summer, a new reality format was introduced in Finland – for the first time ever – a reality show that was both produced and distributed by the contestants themselves, […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
