Tag: Social media
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What businesses need to know about the future of online communities
Ten years ago, it might have been acceptable for a business or creator to not have an online presence. Today, as the saying goes, “if you’re not online, you don’t […]
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Meet the South African LinkedIn member
Did you know that LinkedIn has more than 9-million South African members? 51% are based in Gauteng and that its South African members have 58% more Porsches in the home than […]
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A recipe for successful lead generation for your business
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic. These are all overused digital marketing buzzwords […]
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Brands will spend $27.5 billion on influencer advertising in 2022
The age of social media has led to the emergence of influence marketing in recent years. Even though influence marketing is mainly limited to specific industries, one can’t ignore its […]
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Universal Music Group for Brands launches advanced media and data platform “Umusic Media Network”
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), a world leader in music-based entertainment, announced the public launch of the UMusic Media Network […]
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RAPT Creative delivers successful 3-pronged influencer campaign for Beefeater
RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand […]
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Why should social commerce be a strategy for success in 2022?
Consumer purchasing behaviour has changed, and as a result, businesses’ strategies for providing personalised customer experiences have shifted. With changing consumer buying behaviour, in-store and online purchasing experiences are merging, and […]
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New calculator reveals how much time South Africa spends using the internet per day (and per year)
For a lot of us, our smartphones are the first thing we see when we wake up and the last thing before we go to bed. And whether it’s for […]
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The state of social media in South Africa
By Richard Lord, Media & Operations Director at Meta Media 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some […]
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Salesforce.org introduces marketing cloud for nonprofits to provide stronger digital engagement for supporters
Nonprofits have faced a tumultuous 18 months. Some have been overwhelmed with new supporters, while others whose fundraising depends on in-person engagement have struggled. Small and mid-sized nonprofits, in particular, […]
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Reputation is a board-level concern and deserves the attention of the board
By Moliehi Molekoa, Managing Director at Magna Carta It took the RMS Titanic a mere 160 minutes to sink. It was originally believed that the iceberg had caused a long […]
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This reality was not shown on TV: Six Finnish celebrities compete in an unconventional reality show
This summer, a new reality format was introduced in Finland – for the first time ever – a reality show that was both produced and distributed by the contestants themselves, […]
This Cyber Security Month, Kyocera Document Solutions South Africa urges organisations to look beyond their Brandtech+ stopped meetings for a week so 1200 people could experiment with AI
As businesses grapple with how to turn investment in generative AI into real workforce capability, Red Wall campaign signals a new era for property development marketing
For decades, property developments in South Africa have been marketed with the same formula: a Beyond the feed: Why DOOH should be the next screen for social-led campaigns
By Remi du Preez, Managing Director of PolygonGenerally speaking, what social media agencies are very, Universal Music Group appoints Libby Bush as President, Global Brands and Commercial Partnerships
Universal Music Group (UMG), the world leader in music-based entertainment, announced the appointment of Libby Seven trophies for VML South Africa at the New Gens
VML South Africa added seven trophies to the cabinet at the 2026 New Generation Awards, Jacaranda FM’s Good Morning Angels raises R250 000 for three-year-old burn victim Peyton Wahl
Jacaranda FM’s Good Morning Angels has stepped in to support the family of three-year-old Peyton ICASA’s OTT inquiry: What it means for telcos, broadcasters and streaming platforms
By Peter Grealy, Livia Dyer, Karl Blom, Wendy Tembedza (Partners), Humayra Hajat & Prineil Padayachy The sabotaging patterns holding you back
Success is supposed to make us more confident. Yet for many entrepreneurs, the bigger their The podcast business is automating. Its most valuable asset isn’t.
