Tag: SEK
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Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds
Finnish creative agency, SEK launched the MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign played on the well-known phrase, “to […]
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Impactful communication work sparks multiple SABRE wins for SEK
Helsinki-based creative brand house SEK won four awards in this year’s prestigious SABRE Awards communications competition. One of SEK’s entries, Romani rejection letters for Diak’s Romako project, was chosen as […]
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Finland’s Romani community returns hundreds of rejection letters to highlight discriminatory recruitment
Finland may be one of the most socially just countries in the world, ranking among the best in gender equality and equal pay. But the Romani minority still face open […]
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Simple yet bright idea: Gigantti decreases the brightness of its ads in order to save energy
One of the largest consumer electronics retailers in the Nordics, Finnish Gigantti (part of Elkjøp), decreases the brightness of all its advertising in order to save energy. Dimming the brightness […]