Tag: Provantage
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Transit Ads launches Commuter Chronicles Project
Transit AdsTM – one of South Africa’s largest transit media companies – has launched the Commuter Chronicles Project. The Project is a qualitative and quantitative study of commuters within the […]
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Outdoor Network is flipping the switch on loadshedding
Over two hundred days of loadshedding are predicted this year. Businesses have been hit hard by the rolling power cuts and the digital marketing sector in particular has been impacted […]
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Provantage evolves into an integrated media and marketing powerhouse
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid […]
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Street Network launches Audience Measurement for Street Furniture formats
For brands to achieve maximum exposure coupled with consumer “buy-in”, they not only need to identify premium media locations, but identify those locations that provide access to a desired target […]
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Another digital milestone for Provantage
Provantage, a leader in Digital Out Of Home (DOOH) innovations across Africa is excited to announce that it is currently the only media owner on the continent to have joined […]
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Digital Out of Home Advertising – The answer to a cookieless future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in […]
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Travel is back – with brands advertising at airports benefiting
Travel is back on the agenda for many and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport […]
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Outdoor Network boosts digital presence in Johannesburg
Providing advertisers with impactful ways to engage with audiences, Outdoor Network, a division of Provantage, adds a fourth large format LED to their digital billboard network. Located on the main arterial […]
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Field Force: A sales and merchandising storm to be reckoned with
In a Post Covid-19 landscape accompanied with contracted consumer spending, the need for face-to-face sales and merchandising remains imperative for brands, if not more important than before. Ultimately, brands need […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
