Tag: Provantage
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Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension
Airport Ads®, part of the Provantage family of companies, has announced the extension of its exclusive airport advertising rights at Kruger Mpumalanga International Airport (KMIA) – the gateway to the […]
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Provantage launches SA’s first real-time, place-based media audience measurement tool
Provantage, a leading provider of Out of Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the […]
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Provantage and T+W launch Ant Lion – A full service digital content agency
Integrated Out-of-Home (OOH) media and marketing services group, Provantage, and T+W – an award-winning agency and production company renowned for sports and entertainment storytelling – have launched digital content agency, […]
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Outdoor Network’s innovative rotating digital billboard network goes national
Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format […]
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Cape Town International Airport makes the Top 3 in the world – and big brands are noticing
Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world, with the Mother City attracting more visitors […]
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Airport Ads launches The Atrium at OR Tambo
Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch […]
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Golf Ads introduces Golf Digital to engage affluent consumers
Golf Ads™, part of the Provantage family of companies and a leader in the golf media advertising market, recently launched its new product, Golf Digital. The Golf Digital offering features […]
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Malls rise again in South African consumer culture
The COVID-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdued economic […]
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The rise of the Visionet network – Large format digital screens take over SA airports
Visionet™ from Airport Ads® (a Provantage company) is a large format digital media platform available at key national airports in South Africa. With large format digital Visionet screens in OR […]
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From local to hyperlocal – street-level media brightens up urban landscapes
Bus shelters, street poles, curb side dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a […]
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Why LSM is giving way to SEM – How we live vs What we have
ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) […]
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Digital Out of Home Advertising – The answer to a cookieless future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
