Tag: Provantage
-
The 3rd space: Where attention is earned
By Jacques du Preez, CEO of Provantage There is a moment that happens millions of times a day: A commuter moves through an airport terminal or a taxi rank or […]
-
Designing for seconds
By Shamy Naidu, Executive Director at Provantage Here’s the uncomfortable truth. Most digital roadside billboard creative isn’t failing. It was never designed for digital roadside billboard. Most campaigns begin with […]
-
Turning everyday bus shelter infrastructure into visible brand impact
South Africa’s urban commuters represent one of the country’s most consistent daily audiences. The question is how to matter to them. In a landscape where credibility is under constant scrutiny, […]
-
Provantage positions its networks for a connected future with Broadsign
The next era of Out-of-Home (OOH) media has landed in South Africa as Provantage announces a new collaboration with leading OOH advertising technology provider, Broadsign. The move unifies the group’s […]
-
Visionet takes centre stage at OR Tambo’s international gateway
Airport Ads® has expanded its Visionet™ network with a bold new large format digital billboard located in the International Departures area of OR Tambo Airport – one of Africa’s busiest […]
-
SHE LEADS. WE LISTEN. Celebrating the power of women’s leadership to shape South Africa’s future
Across South Africa, women continue to lead with courage, resilience and vision. Yet too often, their voices remain underrepresented in the spaces where decisions are made. In recognition of Women’s […]
-
Provantage leads the way in community empowerment with SocioTech partnership
In a show of support that reinforces its leadership in sustainability and social impact, Provantage is proud to announce a collective partnership with SocioTech, an organisation renowned for uplifting South […]
-
Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre
Mall Ads™, a leading brand under the Provantage umbrella, has partnered with Pareto Limited, one of South Africa’s top-ranking property developers to launch an unmissable, iconic wall site at Menlyn […]
-
A transformative journey in action
As a leading out-of-home media, marketing services and business solutions company, Provantage has consistently remained committed to creating sustainable opportunities for all South Africans through its Broad-Based Black Economic Empowerment […]
-
Revolutionising retail media in independent pharmacies
September 2024 marks a significant milestone as Shopper Media, a division of Provantage, launches Pharma TV, a digital media network designed to enhance the shopper experience within independent pharmacies across […]
-
Jacques du Preez appointed to the World Out of Home Organisation board
Jacques du Preez, CEO at integrated marketing solutions and media group, Provantage, has been appointed to The World Out of Home Organisation (WOO) board in the role of Director for […]
-
Outdoor Network expands digital rotator network with new site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
