Tag: Personalisation
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CX in 2022: 5 trends you need to be aware of this year
By Prashanth Krishnaswami, Head of CX Market Strategy & Thought Leadership at Zoho Corp. It’s no secret that customer experience (CX) is a major point of differentiation between organisations. ‘One […]
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Most companies are getting customer experience wrong – here’s why
By Brent Haumann, Managing Director at Striata Every business knows (or should know) that in order to thrive in today’s competitive world, it has to provide a great customer experience. […]
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Gathering customer data effectively to create great customer experiences
By Paula Sartini, founder and CEO at BrandQuantum Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act […]
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Five digital marketing trends you need to know in 2022
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for […]
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Using data to inform customer journey planning from a cultural perspective
By Virginia Alvarez, Head of Cognitive Intelligence at Wunderman Thompson, EMEA We are moving swiftly towards a data revolution; to a reality where data will not only help us understand […]
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Zoho launches Canvas, A design studio to re-envision the CRM experience
Zoho Corporation, a leading global technology company, announced Canvas for Zoho CRM, a one-of-a-kind design studio for CRM personalisation. Canvas enables businesses to create their own CRM interfaces that are […]
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Marketers, Turn Your Data Literacy into a Data Superpower
By Denise Persson, Chief Marketing Officer at Snowflake It has never been more important for marketing organisations to be data-driven to deliver business results. The concept of data literacy didn’t […]
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Salesforce.org introduces marketing cloud for nonprofits to provide stronger digital engagement for supporters
Nonprofits have faced a tumultuous 18 months. Some have been overwhelmed with new supporters, while others whose fundraising depends on in-person engagement have struggled. Small and mid-sized nonprofits, in particular, […]
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6 Technologies that should be part of your future CCM strategy
By Brent Haumann, Managing Director, Striata Customer expectations are evolving faster today than ever before. That’s hardly surprising. In an always-on world where people have devices with them all the […]
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Insurers need to make things personal
By Nelson Camara, Go-to-market Executive at SilverBridge Holdings The COVID-19 pandemic has disrupted the face-to-face engagement process many insurers (and their customers) have become accustomed to. Events of the past […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
