Tag: Personalisation
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Why SQL skills are becoming essential to digital agencies in a cookieless world
By Francois Jooste, Digital Campaign Manager at +OneX Browse any social media feed and you’re likely to come across a video or post advocating that you learn SQL to supercharge […]
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Salesforce announces new Customer 360 innovations across commerce and marketing clouds
Salesforce, a global leader in CRM, has introduced new Customer 360 innovations that connect marketing, commerce and service data on one platform so companies can connect, automate and personalise every […]
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Salesforce report shows 94% of respondents say experience is as important as products
Salesforce, one of the the global leaders in CRM, released the fifth edition of its State of the Connected Customer report that shares insights from nearly 17 000 consumers and […]
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Content development in precision marketing
The notorious line ‘Build it, and they will come,’ is a utopian notion, but it does not apply to content development in precision marketing. In today’s world, simply publishing content […]
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Personalisation and data privacy can go hand in hand
By Andrew Bourne, Regional Manager, Africa at Zoho Corp. How often do brands find a balance between the obvious benefits of personalisation and customers’ privacy concerns? The most effective tactics […]
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The future of marketing: factors to consider in a changing marketing landscape
In recent years, there has been a noticeable shift in marketing. Consumers are now the focus of all marketing strategies. And, while this should have been the case all along, […]
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When it comes to digital, data is everything – except data on its own is meaningless
By Brent Haumann, Managing Director at Striata Africa There are, at present, more bytes of stored data than there are stars in the observable universe. And that number keeps growing, […]
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Zoho unifies marketing operations with new platform driving business growth and improved customer experience
Zoho Corporation, a leading global technology company, has introduced Zoho Marketing Plus, a unified platform that brings together marketing activities across campaign ideation, creation, execution, management and measurement, providing stakeholders […]
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3 strategies to make your brand stand out from the competition
By Linda Saunders, Head of Solution Engineering at Salesforce South Africa Consumers’ expectations of online interactions with brands are changing as they spend more time online and adjust to digital […]
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The engagement age: Community professionals fostering business growth
We’ve all grown increasingly dependent on virtual interactions because of the pandemic. As a result, marketing departments are growing wise to the opportunities that increased online interactions create for fostering […]
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Back to the basics: Marketing methods that are still relevant and effective
If the pandemic has taught us anything, it is that the only constant in life is change, which is also true in marketing. To keep up with the needs of […]
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Digital Out of Home Advertising data is fueling creativity
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
