Tag: Personalisation
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People before patterns
By Cezanne Joynt, Client Services Manager at Achievement Awards Group Demographic segmentation is useful. But it has its limitations. How can we go beyond its aggregated patterns and neat categorisations? […]
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5 WhatsApp marketing trends to transform customer engagement in 2024
As businesses continue to adapt to evolving consumer behaviours in a digital-first world, WhatsApp Business API is emerging as a critical tool for marketers to meet new expectations. With advancements […]
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Customer loyalty: From mass media to minutiae, from reach to reaching out
By Richard Cramer, Customer Engagement Director at Achievement Awards Group The proliferation and splintering of media, and the different ways in which people use them, makes communicating with customers more […]
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Loyalty programmes: The move to digital engagement
By Len Lubbe, CEO at LoyaltyPlus Loyalty programmes have been a mainstay of customer retention strategies for hundreds of years. Yes, you read that correctly. The first recorded customer loyalty […]
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Break the scroll cycle: Beat content fatigue and maintain engagement
By Xavier Olivier, Co-CEO of DarkMatter It’s estimated that approximately 500 hours of video are uploaded to YouTube every minute. In the digital age, where information creation, curation and consumption […]
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Is SMS marketing dead? Brands were able to earn $33 million through text messages
A recent report by the e-commerce marketing platform Omnisend showed that brands were able to generate $33 million using SMS marketing in 2023. Another report shows that 66% of consumers […]
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The evolution of customer loyalty programmes
By Len Lubbe, CEO and Founder of LoyaltyPlus Over the past 25 years, I have witnessed a remarkable transformation in the customer loyalty landscape, largely attributed to technological advancements and […]
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Unleashing the power of email lead-gen for your business
By David Lichtenstein, CEO of Superhuman Sales In the competitive marketing world, one truth reigns supreme: email stands out as one of the unrivalled champions of B2B lead generation. By […]
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Wavemaker’s Audience Solutions delivers personalised, data-driven insight
In early 2023, international media house Wavemaker announced the launch of its data solutions team: Wavemaker Data and Analytics. The new offering comprises five pillars, the first of which is […]
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New report reveals how humanity should be a top priority for business leaders in 2023
The pandemic triggered a seismic shift in the way we work. It shone a spotlight on employee’s challenges and spring boarded platforms for them to voice their unhappiness. Today, people […]
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You can turn your most disengaged customer into your most loyal advocate: here’s how
By Brent Haumann, Managing Director at Tilte We live in a time when it’s more difficult than ever to hold a customer’s attention. At any given time, after all, most […]
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Brand resilience: The key to business survival in 2023?
Resilience is increasingly recognised as a key skill for thriving in the future workplace. By extension, brand resilience is equally important in crowded marketplaces, plagued by economic headwinds. A number […]
Castrol has proudly announced the reintroduction of the full Castrol GTX range to the South Specialised Exhibitions appoints Joshua Low as Commercial Director Africa to drive African growth
Specialised Exhibitions, a division of global independent exhibition organiser Montgomery Group, has appointed Joshua Low Calling African creative entrepreneurs to apply for creative incubation programme
A new virtual initiative aims to transform Africa’s creative economy by supporting early-stage founders. A Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa
Penquin is proud to announce that CEO, Veronica Moleele, has been appointed to the judging panel New report reveals MSME funding realities in South Africa – and what must change
Finfind, South Africa’s leading online access to finance solution for Micro, Small and Medium Enterprises Changes to 2025 Galliova Awards inspire SA’s food and health content creators
The Galliova Food and Health Writers’ Awards, sponsored by the Egg and Broiler Producers of South Africa’s AI future hinges on skills development
By Ntsako Baloyi, Senior Manager within the Technology business at Accenture, Africa The rapid development The business benefits of getting POPIA right
Waiting until you’re on the wrong side of the Protection of Personal Information Act (POPIA) Salesforce’s Agentforce World Tour returns to Johannesburg
Salesforce, a leading AI CRM, has returned to Johannesburg for the South African edition of Tractor Media Holdings evolves into media and innovation hub Glynt
