Tag: OOH
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Innovocean on track with OOH roll-out at the V&A Waterfront
At the end of 2021, Innovocean — a joint venture between Tractor Outdoor and Reveel — was awarded the exclusive advertising rights for the Victoria & Alfred (V&A) Waterfront, encompassing […]
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WOOHO’s first Africa Forum to take an in-depth look at OOH in Africa
The World Out of Home Organisation’s first Africa Forum is set to take place on Thursday 3 February 2022, with sessions from 13:00-15:00 and 14:00-16:00. The virtual event features an […]
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As OOH audiences come back in full force Primedia Outdoor expands their Urban Digital Network
With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, […]
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Baz-Art team brings adidas “Nothing is Impossible” tower to life
If you’ve been anywhere near the FNB Stadium in Nasrec, bordering on Soweto, you’ve probably seen the iconic adidas Impossible is Nothing cooling tower. It’s hard to miss. Painted in […]
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Bringing more women into the outdoor arena
Across the global landscape, the Out Of Home advertising (OOH) arena has typically been an industry that has seen more men enter its ranks than women – but things are […]
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The future is DOOH: The renaissance of the OOH industry
By Lizelle Mc Connell, Sales Director and Remi du Preez, Commercial Director at Tractor Outdoor The global advertising industry is currently experiencing a renaissance in the Out Of Home (OOH) media […]
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Research suggests advertising professionals expect the Digital Out of Home (DOOH) advertising market to be worth over $50 billion by 2026
Alfi Inc., an AI enterprise SaaS platform company powering computer vision with machine learning models to allow content publishers and brand owners to deliver interactive, intelligent information without violating user […]
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The story of Khayelitsha’s first premium wine label, set to shine post-pandemic
Outdoor media owner Tractor Outdoor’s #20in21 SME Initiative was born out of a desire to support South Africa’s small and medium businesses (SMEs) that were dealt a blow by the […]
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Tractor Outdoor expands its Cape Town network with more RSD sites
Tractor Outdoor, one of South Africa’s largest out of home (OOH) and digital out of home (DOOH) media owners, is expanding its roadside presence with an additional three Roadside Digital […]
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Primedia Outdoor supports the launch of Samsung’s epic Galaxy S21 5G Series with an innovative multi-format campaign
Samsung, one of the world’s most renowned electronic brands and South Africa’s most popular mobile phone provider, recently partnered with Primedia Outdoor in launching the all-new Samsung Galaxy S21 5G […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
