Tag: OOH
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Eastern Cape entrepreneur on quest to dominate the Out of Home ad space
It’s no question in the world we inhabit today, that content is king just about everywhere you go. Upon a drive in the city of East London or a long […]
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Why LSM is giving way to SEM – How we live vs What we have
ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) […]
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Digital Out of Home Advertising – The answer to a cookieless future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in […]
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When the sky’s the limit: How to make your airport advertising work
Since 2021, passenger numbers have been steadily climbing at ACSA airports, with significant growth following the lifting of travel restrictions for both domestic and international flights. Recent figures show that […]
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Tractor appoints Mali Motsumi-Garrido as its new Sales Director
One of South Africa’s leading independent media owners, Tractor Media Holdings, has appointed Mali Motsumi-Garrido as its new Sales Director, effective 1 March 2023. Motsumi-Garrido, who holds a degree in […]
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The sky is the limit for Primedia Outdoor with Bongumusa Makhathini as its new CEO
After an intense executive search by Egon Zehnder, an international head hunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is […]
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SME Launchpad to offer free outdoor advertising to small businesses
Tractor Media Holdings, one of South Africa’s leading independent media owners, is allowing entrepreneurs and small medium enterprises (SMEs) the opportunity to promote their businesses through its nationwide network of […]
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Why the Western Cape is set to become the new outdoor media hotspot in 2023
If there were a battle between the provinces, each of South Africa’s nine would have something special to offer. Gauteng, literally meaning the “place of gold” in Sotho, is one […]
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When more is less: Tackling oversaturation in the OOH industry
By Ben Harris, Managing Director at Tractor Outdoor Inventory oversaturation is becoming a very real problem for the out of home (OOH) media industry. We’re running out of space for […]
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Evolving and growing together is key to a thriving OOH industry
By Lizelle Mc Connell, Sales Director at Tractor Outdoor Iconic South African brands Simba and KFC recently launched a campaign that saw the snack food company team up with the […]
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Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and […]
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The role of compliance in building a more cohesive OOH industry
By Michael Brits, General Manager at Tractor Outdoor Out of home (OOH) media is a powerful tool for conveying your brand message. And just as you would choose a creative […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
