Tag: OOH
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Why outdoor media owners should be thinking about their content strategy
Commercial Director at Tractor Outdoor Remi du Preez explains why outdoor media owners should be thinking more holistically about their content. Around a decade ago, the term “content strategy” was […]
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Outdoor Network boosts digital presence in Johannesburg
Providing advertisers with impactful ways to engage with audiences, Outdoor Network, a division of Provantage, adds a fourth large format LED to their digital billboard network. Located on the main arterial […]
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State of outdoor media in South Africa – a development perspective
Out of home (OOH) media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip on the world. From a development and […]
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With change comes more refined results
By Trish Guilford, General Manager OMC (Out of Home Measurement Council) With change comes uncertainty and we all know that nobody likes nor adapts to change all that easily. The […]
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Primedia Outdoor celebrates women in a big way
Primedia Outdoor joined in the Women’s Month celebrations by showcasing its astounding female staff and clients. Women across Primedia’s OOH network were invited to share their own personalised messages and […]
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Mentorship: Helping women getting a foot in the door of outdoor
By Lizelle Mc Connell, Sales Director at Tractor Outdoor A few years ago, I started having more conversations about how we, the Out of Home (OOH) media sector, could start […]
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The power of hyperlocal advertising, where consumers eat, shop, play and stay
Agencies sometimes overlook street furniture advertising as a big campaign platform. John Faia, General Manager at Street Network, argues that changing commuter patterns and access to consumers makes street furniture […]
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Relevance is crucial to success in advertising
With the upsurge of global brands entering the South African market, and vying for prime marketing space with local competitors, the advertising industry looks to grow upwards of R 48 […]
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Tractor’s latest innovation ensures standard is set for after-sales service
Tractor Outdoor recently launched an after-sales service platform that would streamline its production process, ensuring that the standard of service it delivers to its customers remains consistently high. Developed in […]
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Reveel becomes OOH Media Partner of the Top 16 Youth-Owned Brands Awards
After just three weeks of announcing the launch of the inaugural Top 16 Youth-Owned Brands Awards entries, Pat on Brands is proud to announce a media partnership with Reveel for […]
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Tractor Outdoor partners with Grow Hope to spread messages of hope while uplifting communities
One of the leading outdoor media owners, Tractor Outdoor, has joined the Grow Hope initiative; a shared-value movement that aims to support in rebuilding the economy following the devastation caused […]
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Chris Hitchings appointed to Provantage Media Group Exco
Chris Hitchings, Director: Human Capital and Special Projects at Provantage Media Group (PMG) has been appointed a member of the Executive Committee. In his role as Human Capital Director, Hitchings […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
