Tag: marketing strategy
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Yellowwood appoints new Growth and Innovation Strategy Director
Yellowwood, a trailblazer in strategic marketing consulting, proudly announced the appointment of Wandile Nzimakwe, as the Growth and Innovation Strategy Director, further solidifying its commitment to strategies and innovation across […]
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Digital marketing 101: Four questions that agencies are often asked
By Natascha Torres, digital strategist at +OneX The world of digital marketing moves fast and has become so complex that it’s hard for anyone who doesn’t work hands-on with the […]
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Oxigen Communications tees up a successful year with client retention
An extended agreement for 2023 ushers in new era of Oxigen’s longest running client partnership with SPAR North Rand. For over a decade Oxigen has successfully boosted SPAR North Rand’s […]
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Sunny* Futures launches on-demand strategy product to challenge time-based billing
Time is a precious resource. We only have a finite amount of it to utilise each day, but what one does with it, and how we can use it to […]
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Influencer marketing meets performance marketing as Idea Hive joins forces with Nfinity
Idea Hive, a cutting-edge performance marketing agency, recently partnered with Nfinity, one of the market leaders in influencer marketing, with the brand goal of nourishing, building and elevating existing media […]
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SodaStream unveils its new 360° repositioning
Following its digital transformation and consumer centric strategy launched three years ago, SodaStream, the world’s leading sparkling water brand, is tapping into its consumers’ growing interest in design, innovation, mixology […]
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The marketing technology nexus and the power of Thrivers
By De Wet Bisschoff, Director of Operations and Sales at Accenture in Africa It is early afternoon midweek. Two years ago, many of us would either have been in a meeting […]
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Driving marketing with AI
With global revenues from artificial intelligence (AI) software expected to top $62 billion by the end of this year, companies across industry sectors are finding increasingly innovative use cases for […]
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A recipe for successful lead generation for your business
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic. These are all overused digital marketing buzzwords […]
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How not to approach digital strategy in 2022: a Social Media Manager’s guide
By Chelsea du Plessis, Social Media Manager at Vuma While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the […]
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The future of marketing: factors to consider in a changing marketing landscape
In recent years, there has been a noticeable shift in marketing. Consumers are now the focus of all marketing strategies. And, while this should have been the case all along, […]
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Scout PR & Social Media appointed as Blue Amber Zanzibar’s 360-degree marketing agency
Located on the East African island, Blue Amber Zanzibar is a residential and resort development that is recognised as a strategic investment project in Tanzania. With development planned in phases, […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
