Influencer marketing meets performance marketing as Idea Hive joins forces with Nfinity

Idea Hive, a cutting-edge performance marketing agency, recently partnered with Nfinity, one of the market leaders in influencer marketing, with the brand goal of nourishing, building and elevating existing media and communication-focused businesses.

Nfinity works with the majority of South Africa’s leading brands and agencies, this collaboration places Idea Hive amongst the entities that leverage on Nfinity’s technology and infrastructure in delivering influencers as a viable branding communication channel.

‘Technology has now resulted in a flood of entrepreneurs, and with frequent changes come new opportunities to grow and innovate. Using influencer marketing allows brands to promote their content through someone whom a niche community engages with and trusts. Partnering with market leaders such as Nfinity will certainly assist us to provide our clients with relevant and tailored solutions that align with their values and goals,’ said Muzi Mthombeni, CXO at Idea Hive.

Most people were only familiar with influencer marketing in its celebrity form. In other words, it was incorrectly labelled as a channel that benefited from celebrities’ popularity. To be fair, that description is not necessarily incorrect; however, it is only one aspect of what is now a thriving and widely accepted component of a marketing strategy.

‘Brands now have direct access to a diverse range of individuals who maintain a niche presence on platforms such as social media, blogs and podcasts. We are thrilled to be collaborating with Idea Hive and providing them with access to a pool of influencers, across the influencer spectrum as we understand that each campaign has its own set of requirements that will necessitate the use of specific influencer types to achieve those goals,’ added Pieter Groenewald, CEO at Nfinity Influencer.

Through this partnership, Nfinity will play a critical role in assisting Idea Hive in continuing to provide clients with world-class and industry-leading performance marketing solutions.