Tag: Influencer marketing
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MSL Celebrates Double Gold at 2024 PRISM Awards
MSL, the Publicis Groupe Africa (PGA) PR & Influence agency, triumphed at the 2024 PRISM Awards in Cape Town, winning two golds. In the Consumer PR For An Existing Product Or […]
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Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, which focused on the evolving role of influencer marketing in achieving marketing effectiveness. Titled “Beyond the […]
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Turning stories into sales with customer generated content
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have gathered around the warmth of a fire, sharing tales, experiences […]
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MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie and chef influencers, with the aim […]
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Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness
Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. “Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness” is the […]
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The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing […]
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Coral Communications introduces Thoughtfluence for social impact & change
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for […]
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Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not […]
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AI influencers secretly out earn their human counterparts
By Steffan Black, Tech expert at ZenShield They don’t sleep, they don’t eat and they certainly don’t take coffee breaks. Yet AI influencers are climbing the ladder in endorsements and […]
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Unveiling the future: Influencer marketing trends for 2024
In 2023, Hustle Media Influence, a division of Hustle Media, achieved a significant milestone by garnering 2.9-million content views across various campaigns and industries since its conception. That’s a substantial […]
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Predicting 2024’s influencer future
By Danyaal Cloete, Managing Director at Social Star. As 2024 unfolds, the social media influencer landscape has experienced a vibrant transformation, offering exciting opportunities for businesses to capitalise on these […]
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Unlocking success: Essential tips for a results-driven influencer marketing campaign
By Cindy Laufs, founder and CEO at Hustle Media Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. […]
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
South Africa’s most-loved chocolate bar, Cadbury LunchBar, marked its 60th anniversary with an out-of-this-world campaign The ACA launches a podcast for the curious and committed
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that Why business development is every agency’s secret weapon
In the dynamic world of advertising and marketing, where creativity and innovation often take centre Deepfakes – South Africa’s new digital threat
By Boland Lithebe, Security Lead for Accenture, Africa Imagine waking up to a video of TV advertising just got smarter
