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Tag: Influencer marketing

  • Turning stories into sales with customer generated content

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    As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have gathered around the warmth of a fire, sharing tales, experiences […]

  • MullenLowe launches 7 Days 7 Ways with Spekko Rice

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    MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie and chef influencers, with the aim […]

  • Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness

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    Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. “Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness” is the […]

  • The influencer impact

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    The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing […]

  • Coral Communications introduces Thoughtfluence for social impact & change

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    Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for […]

  • Beyond viral: The new era of influence

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    Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not […]

  • AI influencers secretly out earn their human counterparts

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    By Steffan Black, Tech expert at ZenShield They don’t sleep, they don’t eat and they certainly don’t take coffee breaks. Yet AI influencers are climbing the ladder in endorsements and […]

  • Unveiling the future: Influencer marketing trends for 2024

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    In 2023, Hustle Media Influence, a division of Hustle Media, achieved a significant milestone by garnering 2.9-million content views across various campaigns and industries since its conception. That’s a substantial […]

  • Predicting 2024’s influencer future

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    By Danyaal Cloete, Managing Director at Social Star. As 2024 unfolds, the social media influencer landscape has experienced a vibrant transformation, offering exciting opportunities for businesses to capitalise on these […]

  • Unlocking success: Essential tips for a results-driven influencer marketing campaign

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    By Cindy Laufs, founder and CEO at Hustle Media Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. […]

  • Five reasons why nano-influencers are the key to social media success

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    By Pieter Groenewald, CEO at Nfinity Influencer The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on […]

  • The power of influencer marketing for malls

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    By Cindy Laufs, founder and CEO at Hustle Media In today’s increasingly competitive marketing arena, where we are all vying for the same audience’s attention, more than traditional marketing strategies […]

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