Tag: Influencer marketing
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Five reasons why nano-influencers are the key to social media success
By Pieter Groenewald, CEO at Nfinity Influencer The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on […]
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The power of influencer marketing for malls
By Cindy Laufs, founder and CEO at Hustle Media In today’s increasingly competitive marketing arena, where we are all vying for the same audience’s attention, more than traditional marketing strategies […]
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It’s time to go live! A game-changing opportunity for brands and businesses
As the world intertwines with the digital through rapid integration with continually evolving technology, new commerce trends are emerging faster than ever, disrupting traditional commerce and ultimately changing the way […]
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Courvoisier’s “Welcome to our Maison” campaign celebrates iconic influencers
Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to […]
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Trend alerts for 2023
As the first two weeks of 2023 have already passed us by, it’s time to look at trends that lie before us in the year ahead. The team from The […]
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Influencer marketing meets performance marketing as Idea Hive joins forces with Nfinity
Idea Hive, a cutting-edge performance marketing agency, recently partnered with Nfinity, one of the market leaders in influencer marketing, with the brand goal of nourishing, building and elevating existing media […]
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Nicole Capper joins Humanz as VP of Sales for Africa
Pharmacist, Communications and Marketing Strategist and public figure, Nicole Capper, has joined Humanz South Africa as its Vice President of Sales for the African market. Capper will be responsible for […]
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A recipe for successful lead generation for your business
By Desirée Gullan, Co-founder and Executive Creative Director at G&G Digital Lifecycle stage. Subscriber count. Lead to Customer Rate. Sales Qualified Lead. Qualified Traffic. These are all overused digital marketing buzzwords […]
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Brands will spend $27.5 billion on influencer advertising in 2022
The age of social media has led to the emergence of influence marketing in recent years. Even though influence marketing is mainly limited to specific industries, one can’t ignore its […]
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Pernod Ricard South Africa appoints Tribeca as its strategic communications partner
Pernod Ricard South Africa, part of the Pernod Ricard group that is a global leader in wine and spirits, has appointed Tribeca Public Relations as its strategic communications partner. This […]
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Reality reimagined, enter the Virtual Influencer
By Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual […]
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Luv at First Sight: My Beauty Luv appoints Hook Line & Sinker as PR Agency of choice
Nutricosmetic brand, My Beauty Luv, has appointed Hook Line & Sinker (HLS) to oversee and manage all PR and media relations activities to officially launch and introduce the award-winning luxury […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
