Tag: marketing strategy
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Back to the basics: Marketing methods that are still relevant and effective
If the pandemic has taught us anything, it is that the only constant in life is change, which is also true in marketing. To keep up with the needs of […]
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Gen Alpha: The next economic force
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency and authenticity when making purchases. […]
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How to choose a digital marketing agency
Worldwide spending on digital advertising is expected to top $485 billion by the end of next year signifying just how significant this medium has become, as companies look to increase […]
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Data gives marketers a voice and insights to connect with customers
By Paula Sartini, founder and CEO at BrandQuantum The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are […]
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Organic search is an essential part of the digital marketing mix
An organic search strategy is as essential a part of a brand’s marketing mix as paid search and any other online tactic, particularly because the race to the top of […]
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Investing in influence: why marketing ROI should focus less on the returns, and more on the investment
By Glenn Gillis, CEO at Sea Monster The average marketing exec in the industry today likely spends a fair amount of time weighing up the return on investment (ROI) for […]
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Digital marketing year in review: TikTok and Google Performance Max unlock new possibilities
By Natascha Torres, Head of Digital Strategy at +OneX Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital […]
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Why is marketing a dirty word in the construction industry?
By Morag Evans, CEO at Databuild “My business is just managing to stay afloat. I can’t afford marketing.” “I rely on word of mouth referrals and tender opportunities. I don’t […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
