Tag: advertising
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MetropolitanRepublic are the creative masterminds behind the #ILoveEatingRussians Eskort brand campaign
In August 2021 a story broke that seemed to suggest that South Africans eat Russians. No, not the sausage kind but actual Russian people. Of course this was not true […]
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‘Distraction, digitalisation and direct engagement will be the core strategy for Olympic 2021 marketing,’ says GlobalData
As we edge closer to the Olympic Games, leading data and analytics company GlobalData notes that brands will need to be creative with their Olympic marketing strategies, both finding topics […]
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David vs Goliath: What’s the appeal of a small agency?
By Sylvia Schutte, MD at Stratitude While large agencies provide their clients with a sense of security, breadth of structure, services and perceived status, there is the question of whether […]
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It’s not how much you spend, but how much you care
By Belinda Unterslak, Synthesis Events and Marketing Coordinator We live in a world where our interests are tracked by our online searches, our social media is open to the public […]
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Traditional advertising is dead
By Eva Martín, CEO and co-founder of Tiendeo Ads are considered “excessive” by 32% of consumers Brands must adapt to new advertising language to attract audiences No industry has been better […]
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63% of Americans are inspired by beauty brands that show diversity in advertising
Events over the past year have served as undeniable catalysts for change across industries, including in the beauty business, with diversity moving to the forefront. Research from Mintel shows that […]
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First ever chess-focused sports agency launched
World Chess, the company behind the game-changing rise in the popularity of chess and the organiser of the recent Chess Championship Matches in New York and London, have launched a […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
