Tag: advertising
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Momentum Metropolitan appoints nine top agencies to amplify collective impact
Following a rigorous pitch process, Momentum Metropolitan Holdings (MMH), has partnered with nine top-tier agencies to elevate its public image and build further credibility within the financial services sector. This […]
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Firdous Osman joins Boomtown as MD
The World Women Leadership Congress’s Global Woman Leader in 2023, South Africa’s Women Leader in 2021 and Africa’s Women Leader in 2020, Firdous Osman, has joined Boomtown as Managing Director. […]
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Penquin celebrates sweeping victory with five SCOPEN’s 2023/24 AGENCY SCOPE Awards
Local brand and communication agency Penquin is proud to announce its remarkable success at the SCOPEN’s 2023/24 AGENCY SCOPE Awards, securing a total of five prestigious accolades. The awards were presented in […]
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RAPT Creative makes stellar debut in SCOPEN’s 2023/24 AGENCY SCOPE
RAPT Creative has taken SCOPEN’s 2023/24 AGENCY SCOPE South Africa by storm to rank 4th on its Agency Performance Table, scoop up four 1st place or tied 1st place results, […]
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Angry Birds, Audio and Ad spend: The Rise of the African Mobi Gamer
By Leslie Adams, Sales Director at Reach Africa Who would have guessed that a couple of Angry Birds with superpowers would have gained such a cult-like following, amassing five billion […]
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Africa’s entertainment and media industry forecast to grow despite cost-of-living challenges
Since emerging from the grips of the COVID-19 pandemic, various industries across Africa have rebounded relatively well after having to undergo a process of reinvention. Across the continent, key multibillion […]
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Wunderman Thompson launches AI creative testing solution
Global creative and technology network, Wunderman Thompson, has announced the launch of Reveal, a complete AI creative testing solution that helps brands evaluate their advertising and brand assets. Reveal is the […]
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African Bank joins forces with Brave Group and Media Mix 360
African Bank, Brave Group and Media Mix 360 have entered into an audacious advertising and media business partnership. African Bank has been working with Brave’s public relations unit BOLD, and […]
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New advertising, infomercial and programme sponsorship regulations
By Peter Grealy, Partner and Joshua Leroni, Candidate Attorney from Webber Wentzel ICASA has published new regulations governing advertising, infomercials and programme sponsorship. The regulations are binding on Broadcasting Service […]
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The ACA and CPA submit joint feedback on Copyright and Performers’ Protection Amendment Bills
The Association for Communication and Advertising (ACA) and the Commercial Producers Association (CPA) made a joint submission to the Parliamentary Select Committee on Trade and Industry, Economic Development, Small Business […]
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RAPT Creative appoints Partner: Creative and Strategy
RAPT Creative, the agency that opened its doors just eight months before the global Covid-19 lockdown but has bucked the trend to grow dramatically and now employs 46 people and […]
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Africa’s Entertainment and Media Industry has become more digital and dependent on advertising
From video games and live streaming, to advertising and internet consumption, we take a look at where consumers are spending their time and money. PwC Africa is pleased to present […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
