Tag: advertising
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Publicis Groupe appoints Koo Govender as Chief Executive Officer, Africa
Publicis Groupe has announced that Koo Govender will join as the new Chief Executive Officer: Publicis Groupe Africa on 1 February 2023. She will take over from John Dixon who […]
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Think Creative Africa appointed as the lead agency for Metropolitan
In its effort to empower and partner with up-and-coming black advertising and communication agencies, Metropolitan has appointed Think Creative Africa as its ATL lead agency. Founded by two formidable women, […]
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Pffff another BURGER KING® campaign in France
To the question: “Do the French grumble often?” Our foreign friends answer, ‘Yes,’ at a rate of 93%*. What the hell do they know? While it’s true that sometimes we […]
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Salesforce expands social commerce offerings, connecting merchants with TikTok
Salesforce is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This […]
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Relevance is crucial to success in advertising
With the upsurge of global brands entering the South African market, and vying for prime marketing space with local competitors, the advertising industry looks to grow upwards of R 48 […]
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The Racket Club’s no boundary approach pays off
Former experiential agency, Activent has rebranded to The Racket Club, with a through-the-line approach which is paying off. In just a year since inception the new agency has experienced substantial […]
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Oliver’s U-Studio grows through effective creative
Oliver’s pioneering in-house agency model is winning, both in growth and awards, according to Unilever’s largest digital agency, U-Studio. As consumers have shifted online in the past two years, Oliver’s […]
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Media monitoring powerhouse Media Host acquires PEAR
Media Host is solidifying its leadership in the fields of marketing, advertising workflow, distribution solutions and broadcast monitoring, with the acquisition of Professional Evaluation and Research (Pty) Ltd. (PEAR), and […]
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Association for Communication and Advertising (ACA) announces broader, more inclusive membership.
In November 2020, the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation […]
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Avatar Agency celebrates 10 years and names new Group CEO
Avatar Agency, one of South Africa’s largest 100% black owned agencies founded by entrepreneurs Zibusiso Mkhwanazi and Veli Ngubane, is marking its 10-year anniversary this week. With its roots firmly […]
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Does data kill or amplify creativity?
By Michelle Beh, Managing Partner at ADNA Many studies have shown and proven that creativity and advertising work in driving growth for business. Creative is by the far the most […]
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The MediaShop employs more interns this year
Despite tough trading conditions, The MediaShop has remained steadfast in its commitment to employ interns each year over at least the past decade, ensuring that many bright young minds enter […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
