News
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ROI on marketing spend impossible to measure?
Measuring the number of new sales generated via advertising is often difficult to calculate.
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Large format signage Trends and threats
Printing, for some an art, for others merely a production process.
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Advertising Regulatory Board launches!
The Advertising Regulatory Board (ARB) formally started work from their offices in the Market Research Foundation building in Bryanston which is also home to MASA.
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PRISM Awards 2017
Southern Africa’s premier awards for public relations excellence, the PRISM Awards, celebrates two decades in 2017.
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Are you ready for 2017?
What does your gut feel say? Well, here’s the deal.
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Mugg & Bean Brings True Meaning of Sharing to Cupcakes 4 Cancer Initiative
This year, Mugg & Bean will once again be bringing hope to the lives of children living with cancer, through its Cupcakes 4 Kids With Cancer fundraising initiative.
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CNN’s ‘African Voices’: Lindiwe Dlamini returns home
Sometimes the best way to understand the success of people who live their lives up on stage is to see their lives behind the curtain.
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DEVELOP South Africa conference keeps dealers ahead of the pack
DEVELOP South Africa’s annual dealer conference was held at Emperor’s Palace, which saw attendees coming from across the country to find out what a growing DEVELOP presence and changing market have in store for them.
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Winners of Young Lions set to dazzle at Cannes
The winners of the South African 2015 Young Lions competition have been announced in what has been one of the most gruelling and toughest competitions to-date, bringing out the most creative and talented ideas in the whole of the country.
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Bookmarks workshops showcase power of digital
Delegates will hear first-hand from the uber-gurus in digital what makes them tick.
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Unity is our strength
For 35 years the Exhibition and Event Association of Southern Africa (EXSA) has been the prominent association for the exhibition and event industry in South Africa, representing all aspects of the industry while offering unique benefits to its members.
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Nothing but the best at Wade Bales Wine & Malt Whisky Affair
Bunnahabhain, recently crowned Distillery of the Year at the 2016 San Francisco World Spirits Competition, will be showcased amongst the best-of-best at the upcoming Wade Bales Wine & Malt Whisky Affair.
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
