News
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Account Based Marketing – the next big thing?
Over the last couple of years Account Based Marketing (ABM) has become an increasingly important activity amongst B2B marketing and sales professionals with over 70 per cent of marketers ramping up ABM programs.
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3D Cape Triumphs At Africa Utility Week
Organised by Spintelligent, Africa Utility Week has grown from strength-to-strength and is now the leading power and utility event in Africa.
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Cadbury Dairy Milk presents Marvellous Creations
Runaway international chocolate success story, Cadbury Dairy Milk Marvellous Creations, is now available in South Africa!
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Magnificent launch of Scottish Leader’s limited release 12-year-old
The who’s who of Jozi attended the awe-inspiring #NewLeaderLaunch of Scottish Leader’s limited release 12-year-old blended Scotch whisky, new to the South African market.
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Regional co-operation, structural reforms key to economic transformation
Africa’s development agenda must focus on the socio-cultural and commercial interests of Africans and the upliftment of Africa’s trade and economic ecosystem.
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BrandTruth Appointed new digital and PR agency for SONY Mobile
Sony Mobile South Africa recently appointed BrandTruth Integrated Content Practice as its public relations and digital marketing agency. Johannesburg-based BrandTruth Integrated Content Practice was appointed following a competitive search and […]
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Meropa and Mauritius – a winning partnership
If you have this inexplicable urge to ‘Rather be in Mauritius’, there are two women you should blame – Janet and Philippa.
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The Loeries African Roadshow – A Momentous Occasion for Tanzania’s Communications Industry
This is an important time for both the continent and the Loeries in terms of creativity.
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Fake News is in the News
Apple CEO Tim Cook says fake news is ‘Killing people’s minds and tech needs to launch a counter attack’. There has to be a massive campaign, added Cook. The EU’s digital chief has warned Facebook and other social media companies they must take a stronger stance against fake news or face action from Brussels.
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Toyota Adds TV To Aygo Mix
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car’s young and highly aspirational target market.
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Data-driven Marketing Is the Future
I fully subscribe to the philosophy that says, ‘What does not grow dies, and what does not contribute is eliminated.’
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AVEVA releases its first mobile app for plant design review
AVEVA Insight streamlines the design review and approval process to support Lean business practices.
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
