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PRISM Awards 2017

Southern Africa’s premier awards for public relations excellence, the PRISM Awards, celebrates two decades in 2017. The call for entries has opened and this year sees a number of new categories, including more opportunities in the digital environment and students studying public relations. The deadline for entries is 27 March, with the prestigious Awards ceremony scheduled for Sunday 7 May 2017.

Marking the 20th year, will be the online entry and judging process. All entries will be submitted online ensuring a far more manageable and streamlined judging process. The judging panel will comprise more than 60 judges, all professionals and leaders in their industries from around the world.

‘A large number of entries in the past have come from the media relations and corporate relations practices and this put huge pressure on the cluster judges,’ explained Bridget von Holdt, convenor of the PRISM Awards. ‘With the new, more efficient online judging process, we expect it to lessen the load of judges. It is even more important that entries stick to the prescribed 1300 words. We’re expecting over 250 entries from different sectors and practices this year. The deadline date is 26 March 2017.’

Important dates are:
•Prepping for PRISMS – Cape Town 26 January 2017
•Prepping for PRISMS – Johannesburg 27 January 2017

The PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity, innovation and professionalism in the public relations and communication programmes and strategies. Any Public Relations consultancy, business enterprise, association, private institution and government body are eligible to submit entries into the Awards. Public relations consultancies may enter on behalf of clients and share the honours with them if they win an award.

‘While the PRISM Awards are open for all to enter, the entries must be submitted with pride. The judges will be looking for entries that are exceptional and that have a real return on investment,’ said von Holdt. There are now four social media categories in the 2017 line-up – reflecting the explosive growth of this discipline.

‘We have seen exponential growth in the Social Media category since it was introduced a few years ago,’ said von Holdt. According to the Social Media Landscape SA – 2017 briefings hosted recently by World Wide Worx, about 14-million South Africans are now on Facebook, the country’s biggest social media platform, with 85 per cent of them using mobile devices to engage (a big increase from 77 per cent the year before).

‘In the digital landscape, public relations practitioners have a far more challenging and complex role to play,’ continued von Holdt. ‘In 2016, most entries contained a social media component – something almost unheard of just five years ago.’

To enter or for more information visit

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