Tag: Digital advertising
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Is OOH the new LinkedIn?
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Media Holdings Popular business networking platform, LinkedIn, is well-known for its ability to connect employers with new recruits; organisations […]
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Aleph launches One Brand initiative to unify its global brands
Aleph Group, Inc., an ecosystem of local digital experts and technology-driven solutions, has launched its “One Brand” initiative, uniting its unique range of brands – including Ad Dynamo by Aleph […]
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Primedia Malls increases Digital Impact holding across South Africa
With a combined total of 267 digital advertising screens across 7 Provinces nationally, and an astounding 759 square meters of Digital Impact assets in 14 shopping malls across key metropolitan […]
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FCB Africa appoints Jacquie Mullany as ECD to head-up Cape Town Office
FCB Africa is delighted to announce the appointment of Jacquie Mullany as its new Executive Creative Director. Jacquie, a specialist in digital with experience in writing and art direction, brings […]
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Focus on verified end results, not just platform metrics
By Grant Lapping, Digital Executive at +OneX Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s […]
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Why SQL skills are becoming essential to digital agencies in a cookieless world
By Francois Jooste, Digital Campaign Manager at +OneX Browse any social media feed and you’re likely to come across a video or post advocating that you learn SQL to supercharge […]
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Data modelling: A powerful competitive advantage in the new data privacy landscape
By Grant Lapping, Digital Executive at +OneX Over the past couple of years, we have seen major shifts in the privacy landscape that are making it more difficult for brands […]
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Alfi and Lemma to collaborate on DOOH advertising business development
Alfi, Inc., an AI enterprise SaaS platform company, today announced the signing of a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out […]
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New advertising packages at airport hubs Munich and Duesseldorf
The hub airports of Munich and Duesseldorf have launched a marketing partnership for advertising space that will initially run until the end of the year. Effective immediately, Munich Airport will […]
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Tractor Outdoor announces partnership with Hivestack in South Africa
Tractor Outdoor has partnered with Hivestack, one of the world’s leading full-stack programmatic digital out of home (DOOH) platforms. Tractor has engaged Hivestack’s Supply Side Platform (SSP) & Ad Server […]
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Why businesses can no longer afford to ignore gaming in Africa
By Barry Louzada, Managing Director at Mettlestate Everybody has become a gamer. Ask anyone what games they started paying during lockdown and I’ll bet you they have an answer – […]
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The state of social media in South Africa
By Richard Lord, Media & Operations Director at Meta Media 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some […]
By Thule Ngcese, Creative Partner & Co-Founder at Distrikt 9 I’m grateful to have been a Rewire, reinvent and reclaim: How identity shapes the way you lead and succeed in business
When high achievers hit a wall in business, relationships or personal fulfilment, the instinct is The dark side of automation
By Tanika Corneleus, Digital Campaign Lead at midnight Automated systems have transformed every aspect of Planet Rage: The Ultimate Geek Playground
From 5–7 December 2025 on Level 8, the sleek covered rooftop of Fourways Mall will The future of independent contractors is structured, outcome-driven and blended
By Marcel Capra, Chief Operations Officer of EQPlus Independent contracting is moving out of the Windhoek Beer rolls out the Hops Truck
Windhoek Beer is flipping the script on traditional food rules with its bold new campaign: IPT positions Microsoft Copilot as a team of task-ready AI agents for real business outcomes
IPT, a managed IT services and cybersecurity provider, today announced a practical approach to Microsoft HOT 102.7FM voted Gauteng’s favourite radio station
Johannesburg’s much-loved radio station, HOT 102.7FM, has once again proven that radio done right wins Culture, pop culture and the marketing mirror: Which influences which?
By Niko Kougioumtzis, Strategist at RAPT Creative One strong definition of culture comes from UNESCO, Cyber leadership is business leadership
