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Aleph launches One Brand initiative to unify its global brands

Aleph Group, Inc., an ecosystem of local digital experts and technology-driven solutions, has launched its “One Brand” initiative, uniting its unique range of brands – including Ad Dynamo by Aleph in South Africa, Nigeria, Kenya and Ghana—under the Aleph name.

Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising. The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and it served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.

Now the Group, headquartered in Buenos Aires, Argentina and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in South Africa, Nigeria, Kenya and Ghana, as well as the majority* of its legacy brands to Aleph, creating a truly unified global ecosystem of local experts in the process. This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.

Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development and amplify opportunities to offer clients in South Africa, Nigeria, Kenya and Ghana its full suite of services. It also creates a platform for Aleph to strengthen its position in these regions, expand into new regions, accelerate organic growth and explore M&A opportunities that align with its strategic objectives.

Stephen Newton, Managing Director at Aleph, Africa, says: ‘At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph. That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies and SMBs in Nigeria, Kenya, Ghana and South Africa, while helping them to grow at scale.’

He adds, ‘Our vision for One Brand goes beyond unifying our visual identity. It’s about embracing innovation, fostering professional development and accelerating economic growth in the markets we operate in. By equipping thousands of digital media experts with the skills they need to excel, we are not just shaping the future of digital advertising – we’re shaping future economies and providing dignity through education, the only currency that never depreciates in value.’

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