Tag: AI
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Experts say movies need to use AI now to be successful
By Simona Vasytė, CEO of Perfection42 George Lucas, the visionary creator of Star Wars, declared that artificial intelligence (AI) in filmmaking is inevitable: ‘It’s like saying, ‘I don’t believe these […]
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The adtech data revolution: The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, […]
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Striking the balance between AI and human empathy in the customer service journey
By Liezel Jonkheid, Director and Founder of The Consumer Psychology Lab In an era where AI dominates conversations about customer experience, there is a palpable fear among customer service agents […]
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Is AI a market research miracle?
Artificial Intelligence hasn’t just transformed our world but is also profoundly affecting market research by revolutionising how companies understand and predict consumer behaviour. This was the view of Ipsos Global […]
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Effie South Africa hosts dialogue on AI’s impact on marketing effectiveness
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on […]
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85% of SA marketers have adopted AI, but mistrust persists
Salesforce, a global leader in CRM, has released the new State of Marketing report, sharing insights from over 4 800 marketing leaders across 29 countries, including South Africa. The report […]
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7 steps to keep your business safe and sound when using AI tools
As companies start using Artificial Intelligence (AI) to boost their business, it’s like opening a box of magic tricks— it can do wonders. But just as with any powerful tool, […]
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How AI, automation and trusted data are shaping next-generation customer service
Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand […]
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Reflecting on 21 years of building brands and making an impact
Communications Agency, Idea Engineers, celebrates its 21st anniversary this year. Over the years, the agency has worked with some of Africa’s leading business-to-business and business-to-consumer brands and won numerous awards […]
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Embrace AI but be aware of the data pitfalls for the unwary
By Brian Civin, Chief Sales and Marketing Officer at AfriGIS Artificial intelligence (AI) has made impressive strides over the past five years, with ChatGPT’s mainstream success marking an inflection point. […]
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Hate fake news? 5 reasons why you should join news channels run by AI
In a world filled with misinformation and biased reporting, finding a trustworthy news source is more critical than ever. That’s where NewsGPT comes in. As a premier AI-generated news platform, NewsGPT […]
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Sojern announces platform enhancements to AI-powered audiences
Sojern, a leading digital marketing platform for the travel industry, announced the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
