Tag: AI
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AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as consumers eagerly await holiday deals, with the use of AI and agents set to influence […]
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To realise the promise of AI in Africa, we need to make AI work for workers
By Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa country leader Just as generative AI continues to open opportunities for businesses in Africa to change customer experiences and […]
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African marketers shine for African Marketing Confederation Awards
Dazzling displays of talent were on show at the recent African Marketing Confederation (AMC) Awards dinner, held as part of the third annual African Marketing Confederation Conference. Held in Mombasa, […]
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Dove is teaching AI that real beauty isn’t perfect
Since its inception, mass media has been criticised for promoting unattainable standards of beauty. From airbrushing to contouring, Photoshop and more recently, social media filters, the media has long been […]
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How CRM, Cloud, Data, AI and Trust are reshaping business
By Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa Organisations across industries and sectors have prioritised and are fast-tracking digital transformation all through the African continent by leveraging […]
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The ultimate AI assistant joins the Epica Awards jury
The Epica Awards, the only global creative competition judged by journalists, is introducing a new AI-powered tool to assist its 2024 jury. This development follows last year’s exploration of AI’s […]
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Zoho introduces customisable low-code IoT platform & vertical solutions for operational efficiency
Zoho Corporation, a global technology company, announced the launch of Zoho IoT, a user-friendly and scalable low-code platform designed to build and deploy custom IoT solutions. Zoho IoT elevates the concept […]
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Physical retail stages a comeback and mobile shopping dominates in new “Future Shopper Report”
Advances in technology have ushered in unparalleled digital brand offerings in recent years, but new findings suggest the future of retail is being shaped by a multitude of trends including […]
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Unlocking AI’s transformative potential in South Africa
By Richard Shrewry, iLeadLAB Manager at Regent Business School In the heart of our country, a quiet revolution is underway. This revolution, marked not by upheaval but by the gentle […]
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Unlocking AI’s transformative potential in South Africa
By Richard Shrewry, iLeadLAB Manager at Regent Business School In the heart of our country, a quiet revolution is underway. This revolution, marked not by upheaval but by the gentle […]
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Navigating AI’s impact on the future of work
By Vanisha Balgobind, talent and organisation lead for Accenture in Africa As artificial intelligence (AI) continues to revolutionise industries globally, South Africa suddenly finds itself at a crucial juncture. While […]
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Ensuring ethics and creativity in AI-driven PR
By Mbali Khumalo, account manager, Tribeca Public Relations Public relations has always been and continues to be a competitive, fast-evolving industry. With all rapid-pace professions, staying ahead of the curve […]
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab Most companies think they 8 Key digital marketing insights from the last year
As one of South Africa’s leading digital media agencies, TDMC (The Digital Media Collective) has a front Are brands wasting millions on content? The importance of intent in marketing
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – Labadi Beach Hotel to host AMC & TICON Africa Joint Conference 2025
The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) are pleased The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age Branding vs Marketing: Why knowing the difference could be the key to sustainable business growth
By Nadia Hearn, founder of Get Published In a world where attention spans are short Effie Academy launches in South Africa
Effie South Africa is proud to announce the official launch of the Effie Academy – Polygon unlocks elite travel audiences with luxury hotel screen integration
Polygon, Africa’s largest aggregated programmatic digital out of home (DOOH) publisher network, has announced the South Africa’s next cybersecurity frontier
By Boland Lithebe, Security lead for Accenture, Africa AI-powered agents are rapidly transforming how South Salesforce brings Agentic AI to the field service sector
