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Global digital agency turns 10 and eyes African expansion

Global social performance agency AdGlow is celebrating 10 years in business. Founded by just five members in Spain in 2008, it has evolved into a widely respected multinational with a presence in 15 countries, including South Africa.

AdGlow opened its doors in South Africa in September 2016 with Hippo as its first client and the Dentsu Aegis Network as its agency partner. Catherine Jenkins joined at the helm as Country Manager in March 2017. She now has a full team in SA, as well as a dedicated support team in Madrid.

‘It has been an adventure, with massive learning curves, and very steady growth,’ said Jenkins. ‘We have focused on strengthening our relationships and partnerships, and becoming part of the furniture across all of our clients. We are extremely excited about the growth opportunities ahead of us.’

AdGlow director and Head of International Expansion Ricardo Reis agreed, ‘Operating in South Africa has been such a great experience! Catherine has forged great relationships with clients and partners alike, including our global partners, to take AdGlow South Africa to a higher level.’

Globally, AdGlow has delivered more than 15 000 campaigns for clients who include Mercedes, H&M, Pfizer, Armani, McDonalds and many more. It boasts an industry-leading portfolio of marketing partnerships with Facebook, Instagram Twitter, Pinterest, Snapchat and Amazon, which provides access to valuable data, audience insights, advanced purchase systems, optimisation and in-depth reporting of advertising campaign performance and results.

AdGlow’s level of investment in proprietary technology and penetration with major media buying groups across the globe (Dentsu Aegis, Omnicom, Publicis, Universal and WPP), adds to the agency’s unique value offering.

With more than 300 global staff members. Investment data recorded by the company shows an accumulated growth of 99.58 per cent in the last ten years. AdGlow’s future plans include the expansion of agency partnerships and direct client relationships in South Africa and the rest of Africa. To mark this incredible event, Adglow has created a microsite which captures each milestone of its ten year tenure.

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