Turner’s Star Continues to Rise

South Africa’s number one Pay TV kids’ channel, Cartoon Network, has yet again been recognised for the great work it has done throughout the year in Africa, walking away with a string of awards in three separate awards events.

The Cartoon Network Introduces Africa’s Very Own Powerpuff Girl campaign scooped an African Gold SABRE in the Media, Arts and Entertainment category and an African SABRE Certificate of Excellence in the Marketing to Consumers category. As part of the new reimagined series of The Powerpuff Girls, Turner introduced a new Powerpuff Girl worldwide. Local Afro-pop sensation, Toya Delazy, was picked to be the voice the new character, Bliss, for the five part special episodes for the African continent. The Powerpuff Girls Art Factory entry, Getting Arty in Cape Town, earned Turner another African SABRE Certificate of Excellence in the Southern Africa Region listings.

CN Buddy Network’s Be a Buddy Not a Bully anti-bullying campaign, in partnership with young Paralympian medalist, Ntando Mahlangu, received two African SABRE Certificates of Excellence in the Media, Arts and Excellence category and the Cause-Related Marketing category. At the 21st PRISM Awards, the most sought after Public Relations Awards in South Africa, Cartoon Network picked up a Bronze PRISM Award for CN Buddy Network’s Be a Buddy Not a Bully campaign in the CSR Category.

The cherry on top was added at the annual POPAI Awards, the highly contested Retail and Marketing Awards, Turner walked away with a POPAI Gold Award in the Informal/Traditional Market Execution category, for their remarkable efforts at last year’s DStv Delicious International Food & Music Festival.

Adrien Fallu, Marketing, Communication and Digital Director, France & Africa, Turner EMEA said, ‘We are so pleased with the results achieved with all our local partners! Cartoon Network enjoys a strong following on the continent, and we continually strive to create a viewing experience that resonates with our African audience. Our localization strategy that identifies the cultural differences of our African markets, and which we have implemented for the three years, has undoubtedly contributed to the winning of all these amazing awards.’