Tag: Transformation
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Transformation in South Africa’s advertising industry: Moving beyond compliance to genuine change
By Sharleen James, Chairperson of the Association for Communication and Advertising (ACA) & Associate Director at Accenture Song The debate on transformation in South Africa’s advertising industry touches on a […]
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A transformative journey in action
As a leading out-of-home media, marketing services and business solutions company, Provantage has consistently remained committed to creating sustainable opportunities for all South Africans through its Broad-Based Black Economic Empowerment […]
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Reigniting the industry: The ACA’s bold path forward
Sharleen James, Chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific “Tribes”. These efforts are aimed at ensuring the ACA […]
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DearSA Young Leaders Awards 2024: Recognising and rewarding our inspiring young leaders
There’s the adage that “it’s better to light a single candle than to curse the darkness,” which is something that Dear South Africa, a legally recognised and constitutionally protected non-profit […]
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The tale of two centricities – Engaging the design thinking mindset
By Terri-Leigh Cassel, Managing Director at Shift From shareholder centricity to customer centricity – this concept in business has been much discussed and debated across many industries and offerings for […]
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Association for Communication and Advertising (ACA) announces broader, more inclusive membership.
In November 2020, the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
