Tag: Strategy
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Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple years of experience, as well as a leading academic in the marketing field. The conference […]
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Yellowwood appoints new Growth and Innovation Strategy Director
Yellowwood, a trailblazer in strategic marketing consulting, proudly announced the appointment of Wandile Nzimakwe, as the Growth and Innovation Strategy Director, further solidifying its commitment to strategies and innovation across […]
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House of Brave announces strategic rebranding
The House of Brave, part of the Brave Group, has announced a major rebranding emphasising its independent status as a majority Black-owned South African marketing and brand communication agency. This […]
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Unlocking success: Essential tips for a results-driven influencer marketing campaign
By Cindy Laufs, founder and CEO at Hustle Media Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. […]
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MullenLowe wins Panarottis account following 5-way pitch
Panarottis Pizza Pasta was founded by Spur Corporation in December 1990. With a focus on big on family, big on pizza, it has become a household name with an evergrowing […]
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Is your brand swimming in a blue ocean or battling away in a sea of red?
By Wandile Cindi, New Business and Marketing Director at Eclipse Communication Strategy is layered with great complexity, yet it needs to communicate the plan of action in the simplest form […]
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Boomtown awarded Wimpy ATL business
After an extensive pitch process, culminating in a final five agencies being shortlisted to present their strategic and creative visions for the brand, Boomtown has been awarded Wimpy’s above-the-line account. […]
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MullenLowe Partners with SASKO to launch new campaign celebrating the people behind the brand
MullenLowe SA recently worked on the rebrand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day. Sarah Dexter, CEO at MullenLowe SA, explains […]
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Coca-Cola launches new campaign in wake of retiring TaB
The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly […]
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RAPT Creative appoints Partner: Creative and Strategy
RAPT Creative, the agency that opened its doors just eight months before the global Covid-19 lockdown but has bucked the trend to grow dramatically and now employs 46 people and […]
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Boomtown wins Ocean Basket business
Boomtown has been awarded the Ocean Basket account and tasked with assisting to rebirth the brand, both locally and abroad. The decision to partner with the agency was made by […]
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Gareth Grant joins Meta Media
Meta Media is pleased to announce that Gareth Grant has joined Meta Media Johannesburg as Media and Operations Director. ‘I have known Gareth for a few years and have been […]
As South Africans, having stories woven into the fabric of everyday life is an age-old The top 10 outsourcing myths debunked
Outsourcing is surrounded by misconceptions. Dispelling these is crucial for businesses to make informed decisions RPI Honors Lianne Booth of Achievement Awards Group with Recognition Champion Award
Lianne Booth of Achievement Awards Group was awarded the Recognition Champion Award by Recognition Professionals Radisson Hotel Group appoints Hook, Line & Sinker
Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take 8 reasons why your business may get hacked
By Warren Bonheim, MD of Zinia No matter how big or small, any business can Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with 2024 Effie Awards finalists announced
Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards IMM Institute helps drive entrepreneurial success through new Associateship Category and Innovation Hub
