Tag: Penquin
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The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news cycle, consumers are navigating an increasingly overwhelming world. According to Andrion van der Merwe, Head […]
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Penquin strengthens leadership team with appointment of new Chief Creative Officer and Strategy Director
Penquin, a leading South African brand and communications agency, has announced the appointment of Albert De Andrade as Chief Creative Officer and Lerato Moleko as Strategy Director, strengthening its leadership […]
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Has digital marketing become too optimised to be memorable
For over a decade, digital marketing has been defined by the pursuit of accountability. From A/B testing and scroll-depth analysis to the relentless optimisation of Click-Through Rates (CTR), the industry […]
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Why the best clients build agency partnerships, not supplier lists
Many brands spend months searching for the right agency, only to spend years treating them like suppliers. In an industry where many client-agency relationships remain transactional, Penquin’s Business Development Director, Sean […]
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Why brands must humanise the AI narrative to preserve consumer trust
As artificial intelligence continues to reshape industries at speed, brands are under growing pressure not just to adopt AI, but to manage how it is perceived. According to Mandy Davis, […]
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What clients really want from agencies in 2026 (and what they won’t pay for)
The agency-client relationship is undergoing a radical transformation in 2026. The days of “creative for creative’s sake” have officially been replaced by a demand for uncompromising accountability. According to Neill […]
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Why influencer marketing budgets shifting back to authentic creator-led content in 2026
The South African marketing landscape is witnessing a significant recalibration of digital budgets. Penquin, a leading brand and communications agency, has identified a decisive shift back toward creator-led content, as audiences […]
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How to make a lasting impression during your internship
In today’s competitive job market, internships have become more than just a line on a CV. They are often the first real opportunity to turn potential into a profession. But […]
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Why creative risk-taking is essential for advertising success
In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, one of South Africa’s leading brand and communication agencies, is calling on marketers […]
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Why 2026 marketing success lies in the “Why”, not the “What”
At the start of every year, the marketing industry engages in a familiar, high-stakes ritual: the prophecy game. The industry enters a season where charts flash, experts nod and thousands […]
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Why Gen Z is quietly switching off brands that don’t walk the talk
As Gen Z continues to dominate cultural conversation and spending power, Penquin, one of South Africa’s leading brand and communication agencies, is urging brands to rethink how they show up in […]
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Why strategic consistency, not reinvention, builds stronger brands in 2026
As the 2026 calendar year begins, the corporate world once again feels the pressure of the so-called “January Reset” – a belief that brands need to refresh, pivot or reinvent […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
