Tag: Penquin
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What marketers keep getting wrong about Black Friday
Black Friday has become one of the loudest and most predictable days in the marketing calendar, but according to Penquin’s Strategy Director, Thando Mxosa, the noise has disguised how disconnected brands […]
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Five questions to ask yourself before setting 2026 goals
As the year winds down, many of us start thinking about what’s next: what we want to change, achieve or let go of in the new year. However, before rushing […]
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Why mentorship is the non-negotiable skill accelerator for 2025
In a rapidly evolving professional landscape marked by digital disruption, hybrid work models and shifting employee expectations, one timeless concept continues to prove invaluable: mentorship. As organisations and individuals alike […]
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Penquin appoints Thando Mxosa as Strategy Director to drive bold strategic growth
Brand and communication agency, Penquin, is proud to announce the appointment of Thando Mxosa as its new Strategy Director. This key leadership move reinforces Penquin’s commitment to placing rigorous insight and future-facing […]
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Penquin shines at the 2025 New Gen Awards with six wins and Medium Agency of the Year title
Penquin, who has cemented itself as a South African powerhouse brand and communication agency, proudly emerged as one of the biggest winners at the 2025 New Generation Social & Digital […]
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How purpose-driven partnerships win fans and build legacy
In today’s crowded marketplace, brands are constantly seeking authentic ways to connect with consumers beyond traditional advertising. The most effective strategy isn’t about simply buying an audience, but about building […]
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Penquin celebrates 25 years of strategic brilliance and creative impact
Penquin, a leading South African brand and communication agency, is proudly celebrating a major milestone: 25 years of delivering impactful, results-driven marketing solutions to some of South Africa’s most iconic brands. From […]
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How to level up your networking game
In an increasingly connected world, the power of networking has never been more vital, not just for personal growth, but for business longevity. Sean Devlin, Business Development Director of brand […]
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Why ops leadership is the unsung hero in marketing agencies
In the fast-paced world of marketing, agility is everything. However, when speed turns into scramble, even the best creative teams can burn out or miss the mark. That’s where smart […]
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10 Strategic tips brands should consider before working with influencers
In today’s digital landscape, influencers are an indispensable tool for brands looking to connect with audiences in a truly authentic way. In a world where authenticity now trumps algorithms, the […]
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Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa
Penquin is proud to announce that CEO, Veronica Moleele, has been appointed to the judging panel for the prestigious 2025 Effie Awards South Africa. The Effie Awards are globally recognised as […]
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Why smart brands are already talking to Generation Alpha
While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading brand and communications agency, is urging marketers to shift their […]
South African women are helping shape how generative AI is changing creative work for global Mpho Popps to host The 2026 Content Creator Awards, sponsored by Samsung
The Content Creator Awards, sponsored by Samsung, has announced that one of South Africa’s most The new front page of TV: Where the viewing journey begins
By Adiela Dramat, Senior Client Partner at Reach Africa When you switch on your TV, Think Meta Ads, but for digital billboards: Polygon launches Prism
Polygon has launched Prism: a new self-service platform that makes digital billboard advertising accessible to Amendment of the Small Merger Guidelines: What dealmakers need to know
By Shawn van der Meulen, Clare-Alice Vertue and Mavin Jonkers at Webber Wentzel The Competition The all-new Toyota RAV4 ad campaign invites you to be part of the adventure
The original Recreational Activity Vehicle is back and ready for a new set of adventures. Every agency needs a Swiss Army knife
By Yolisa Mkele, senior writer at Tribeca Public Relations People love to use “jack of Penquin strengthens leadership team with appointment of new Chief Creative Officer and Strategy Director
Penquin, a leading South African brand and communications agency, has announced the appointment of Albert BRC RAMS on track as currency approaches full annual sample
The Broadcast Research Council of South Africa (BRC) has issued an update on the progress Consumers haven’t outgrown loyalty. They’ve outgrown the way loyalty is delivered.
