Tag: Penquin
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Why smart brands are already talking to Generation Alpha
While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading brand and communications agency, is urging marketers to shift their […]
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Penquin powers Suzuki South Africa to new heights
The 2025 Simola Hillclimb delivered yet another adrenaline-fuelled spectacle, and Penquin was once again front and centre, partnering with long-term client Suzuki South Africa for the fifth consecutive year to drive one of the event’s most […]
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Why business development is every agency’s secret weapon
In the dynamic world of advertising and marketing, where creativity and innovation often take centre stage, it’s easy to overlook one of the most vital engines driving agency growth – […]
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Are brands wasting millions on content? The importance of intent in marketing
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be […]
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The rise of AI in advertising
As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the forefront of integrating this cutting-edge technology into the world of advertising. […]
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Penquin celebrates its creative DNA with bold new culture reel
Penquin, the leading brand and communications agency known for its innovative and dynamic approach, is excited to announce the launch of its latest culture reel. Designed as a cheeky, irreverent […]
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Penquin celebrates growth with new hires and key promotions across the agency
Penquin, a leading brand and communication agency, is proud to announce a significant milestone in its growth journey with the appointment of three new hires and the promotion of four […]
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How predictive personalisation is transforming digital marketing in 2025
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in 2025 is predictive personalisation. Tyrell Stevens, Media & Social Media […]
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Penquin celebrates big wins at the 2024 Assegai Awards
Penquin, the brand and communication agency known for its strategic and innovative approach, celebrated several prestigious wins at the 2024 Assegai Awards, held at The Venue in Melrose Arch last […]
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Moonchild Sanelly leads Penquin’s powerful #MyVoiceIsBeautiful campaign supporting the Tears Foundation
Penquin, a leading brand and communication agency in South Africa, is proud to announce the launch of the #MyVoiceIsBeautiful campaign, a significant CSI initiative to raise funds and awareness for […]
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Penquin empowers long-time employee and his wife to launch successful businesses
Penquin, a leading brand and communication agency based in Johannesburg, is proud to announce the success of its dedicated employee empowerment initiatives. The agency has significantly contributed to the entrepreneurial […]
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Penquin sets the pace for the future of advertising with a dedicated innovation team
In a rapidly evolving marketing ecosystem, where technological advancements and changing customer expectations is the norm, Penquin, a leading brand and communication agency based in Johannesburg, is setting the pace for […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
