Tag: Out OF Home Advertising
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Tractor Outdoor appoints new DOOH Sales Lead to advance its programmatic offering
Tractor Outdoor has appointed experienced digital media professional Kim Mc Leod as its new Programmatic Digital Out of Home (DOOH) Sales Lead. With over two decades in sales and with […]
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1000 Car radios tuned to HOT 102.7FM as WeBuyCars maximises outside broadcast
Nearly a thousand cars sitting on the sales floor at WeBuyCars Midstream, all tuned in to HOT 102.7FM and all primed to take “Joburg’s Best Old Skool and R&B” to […]
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Attention OOH advertisers: This is your Western Cape wake-up call
By Ruchelle Mouton, Head of Group Marketing and Services at Tractor Media Holdings Since the dark days of the pandemic – and despite the dark days of Stage 6 loadshedding […]
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Courvoisier’s “Welcome to our Maison” campaign celebrates iconic influencers
Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to […]
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Eastern Cape entrepreneur on quest to dominate the Out of Home ad space
It’s no question in the world we inhabit today, that content is king just about everywhere you go. Upon a drive in the city of East London or a long […]
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When the sky’s the limit: How to make your airport advertising work
Since 2021, passenger numbers have been steadily climbing at ACSA airports, with significant growth following the lifting of travel restrictions for both domestic and international flights. Recent figures show that […]
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Dentsu partners with Moving Walls to enable accountable and addressable DOOH advertising across Africa
Moving Walls, a global outdoor advertising technology provider, has entered into a groundbreaking partnership with Dentsu Africa, a multinational specialist digital marketing and communications firm, to launch a full-stack Out-of-Home […]
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Outdoor Network boosts digital presence in Johannesburg
Providing advertisers with impactful ways to engage with audiences, Outdoor Network, a division of Provantage, adds a fourth large format LED to their digital billboard network. Located on the main arterial […]
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State of outdoor media in South Africa – a development perspective
Out of home (OOH) media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip on the world. From a development and […]
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The power of hyperlocal advertising, where consumers eat, shop, play and stay
Agencies sometimes overlook street furniture advertising as a big campaign platform. John Faia, General Manager at Street Network, argues that changing commuter patterns and access to consumers makes street furniture […]
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Visionet launches at Cape Town International Airport
Airport Ads has launched two new Visionet screens in Cape Town Airport. These expand the existing Visionet network to deliver a combined 1.18 million monthly impacts, reaching a primed, targeted […]
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Tractor’s latest innovation ensures standard is set for after-sales service
Tractor Outdoor recently launched an after-sales service platform that would streamline its production process, ensuring that the standard of service it delivers to its customers remains consistently high. Developed in […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
