Tag: Market research
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First of its kind: Digital Culture Index that helps understand European consumers
Geographical proximity does not necessarily determine cultural similarities across Europe’s diverse landscape. The newly-launched Digital Culture Index (DCI) uses open data to explore the unique cultural profiles of European countries, […]
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Is AI a market research miracle?
Artificial Intelligence hasn’t just transformed our world but is also profoundly affecting market research by revolutionising how companies understand and predict consumer behaviour. This was the view of Ipsos Global […]
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Significant Director appointments at Bateleur Brand Planning
Market research agency Bateleur Brand Planning recently announced the appointment of Kim-Lee de Vries to Director of Operations and Michellé Steyn to Sales and Marketing Director. Both have been with […]
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are Understanding South Africa’s payroll legislation
Managing payroll isn’t just about paying salaries; it’s a legal minefield that can cost your Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
