Tag: engagement
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5 WhatsApp marketing trends to transform customer engagement in 2024
As businesses continue to adapt to evolving consumer behaviours in a digital-first world, WhatsApp Business API is emerging as a critical tool for marketers to meet new expectations. With advancements […]
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Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, which focused on the evolving role of influencer marketing in achieving marketing effectiveness. Titled “Beyond the […]
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HOT 102.7FM responds to evolving audio landscape with launch of new app
In response to customer demand and an ever-evolving audio landscape, HOT 102.7FM has launched a new app, giving the Johannesburg-based radio station the perfect platform on which to further engage […]
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How can brands use impact games to foster loyalty and trust?
By Lebo Lekoma, Head of Client Service at Sea Monster South Africa It’s critical that brands and businesses do everything in their power to encourage and reward loyalty among their […]
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Brands must look to measurable gamification to reward their most engaged customers
By Lebo Lekoma, Head of Client Services at Sea Monster As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting […]
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The consumer landscape of Generation Z: Convenience, mobile-first and inclusivity
Today’s purchasing power resides with Generation Z. However, the expectations of this generation are great. This generation has a distinct perspective on shopping, and brands must now earn a customer’s […]
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How not to approach digital strategy in 2022: a Social Media Manager’s guide
By Chelsea du Plessis, Social Media Manager at Vuma While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the […]
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Feel the print
By John Blyth, Marketing and Communications Manager, Ricoh Graphic Communications, Ricoh Europe It’s a well-known trope. Print is better than digital marketing at landing and implanting key messages. And is […]
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Jameson’s Month of Comedy refined and re-imagined by RAPT Creative
RAPT Creative has rolled out a refined and re-imagined Month of Comedy for Irish whiskey brand, Jameson. The brand had launched its Month of Comedy platform in 2021 with an […]
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The future of marketing: factors to consider in a changing marketing landscape
In recent years, there has been a noticeable shift in marketing. Consumers are now the focus of all marketing strategies. And, while this should have been the case all along, […]
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Metaverse: a new way for businesses to connect with consumers?
Although not a new concept and with a long road ahead, the word “Metaverse” has been on everyone’s lips since Facebook rebranded itself as Meta and thus positioned itself as […]
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What makes serious games seriously good?
By Glenn Gillis, CEO at Sea Monster The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
