Tag: Digital Out Of Home Advertising
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Digital Out of Home Advertising data is fueling creativity
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers […]
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OOH Trends Forecast: experts share 3 things we can expect to see in 2022
This is the year that outdoor media’s star is expected to rise to never seen before heights. As Covid-19 restrictions gradually ease across the world, and the global economy starts […]
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Digital Out of Home (DOOH) Advertising is recognised as the best way to reach young, tech-savvy consumers on the go
New research from Alfi, an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach […]
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As OOH audiences come back in full force Primedia Outdoor expands their Urban Digital Network
With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, […]
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ALFI expands international footprint with opening of London office
Miami headquartered Alfi Inc., the ad-tech and content AI SaaS platform company powering computer vision with machine learning models, has announced the opening of its London office. The Company also […]
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Digital Out of Home (DOOH) advertising spend to see dramatic increase in its overall share of the Out-of-Home (OOH) Advertising Market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
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New advertising packages at airport hubs Munich and Duesseldorf
The hub airports of Munich and Duesseldorf have launched a marketing partnership for advertising space that will initially run until the end of the year. Effective immediately, Munich Airport will […]
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Tractor Outdoor announces partnership with Hivestack in South Africa
Tractor Outdoor has partnered with Hivestack, one of the world’s leading full-stack programmatic digital out of home (DOOH) platforms. Tractor has engaged Hivestack’s Supply Side Platform (SSP) & Ad Server […]
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Primedia Outdoor continues to evolve AVR technology, now including colour recognition
Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and […]
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The future is DOOH: The renaissance of the OOH industry
By Lizelle Mc Connell, Sales Director and Remi du Preez, Commercial Director at Tractor Outdoor The global advertising industry is currently experiencing a renaissance in the Out Of Home (OOH) media […]
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Alfi Resumes Roll-out of AI-Enabled Tablets in Value Cabs Operating in Belfast
Alfi, Inc. (“Alfi” or the “Company”), an AI enterprise SaaS platform company powering computer vision with machine learning models to allow content publishers and brand owners to deliver interactive, intelligent information […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
