Tag: Digital Out Of Home Advertising
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Digital Out of Home Advertising – The answer to a cookieless future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in […]
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Transit Ads invests in large format Digital Out of Home with Transit XL
Imagine you could expose your brand to millions of consumers, where captive audiences close to points of purchase in key commuter hubs, have exhibited higher brain response to advertising campaigns […]
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Digital Out of Home Advertising – The answer to a cookieless future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in […]
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Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and […]
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Outdoor Network continues to grow with first high-quality rotator billboard in Rustenburg
As a leader in the industry, Outdoor Network, a division of Provantage, continues to grow its national footprint and digital-focused development strategy, with the latest accomplishment of adding another rotating […]
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Creative to give you paws
If it’s true that dogs sometimes resemble their owners; then somewhere there must be a mutt that has Elvis’ slick moves, Eminem’s street cred and Beyonce’s fabulous mane. WOOF Project […]
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Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers
Advertisers have a new opportunity to target a sought-after audience with high impact and reach. Primedia Outdoor, a premier provider of Digital Out-of-Home (DOOH) advertising solutions, recently added a new […]
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Need for speed: Tractor Outdoor partners with MCSA to return missing children to their homes
Nelson Mandela once famously said that, ‘There can be no keener revelation of a society’s soul than the way in which it treats its children.’ Cut to 2022: at least […]
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Study shows campaign performance and measurement is driving increased use of QR codes in Digital Out of Home (DOOH) advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
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Optimised DOOH campaigns ensure real return for clients
In the digital out of home (DOOH) arena, optimised campaigns have risen to the fore as an alternative to loop-based buying, which sees advertisers’ campaigns displayed across selected digital screens […]
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Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project
Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional Out-of-Home […]
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Five key DOOH take-outs for the next 12 months
By Remi Du Preez, Commercial Director at Tractor Outdoor The beginning of every year is typically a time, where we reflect on the learnings from the previous months and decide […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
