Tag: Data
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The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once […]
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Does data kill or amplify creativity?
By Michelle Beh, Managing Partner at ADNA Many studies have shown and proven that creativity and advertising work in driving growth for business. Creative is by the far the most […]
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AI in the retail sector: the South African conundrum
By Wendy Tembedza from Webber Wentzel Developments in the technology sector have shown how information can be analysed and used to create value for those who can draw insights from […]
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Data generated from smart buildings must be POPIA compliant
By Morag Evans, CEO at Databuild The Covid-19 pandemic has irrevocably changed the way buildings are being designed, constructed and managed. Architects and building owners are turning to technology to […]
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Marketers, Turn Your Data Literacy into a Data Superpower
By Denise Persson, Chief Marketing Officer at Snowflake It has never been more important for marketing organisations to be data-driven to deliver business results. The concept of data literacy didn’t […]
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Beyond opt-in emails: why a unified platform is key to POPIA compliance
By Greg Gatherer, Account Manager at Liferay Africa If the state of our inboxes are anything to go by, most companies spent the last week of June in a desperate […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
