Tag: Data
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MRF unveils latest MAPS™ data: A comprehensive look at South African consumer behaviour
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. This marks the 13th quarterly release […]
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How CRM, Cloud, Data, AI and Trust are reshaping business
By Zuko Mdwaba, Salesforce area vice president/Africa executive and South Africa Organisations across industries and sectors have prioritised and are fast-tracking digital transformation all through the African continent by leveraging […]
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The adtech data revolution: The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, […]
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The future of enterprise AI isn’t about more data – it’s about the right data
Artificial intelligence promises to transform every aspect of business operations, yet a lot of companies lack clarity on how to get from pilot to full production and value realisation. In […]
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Wavemaker’s Audience Solutions delivers personalised, data-driven insight
In early 2023, international media house Wavemaker announced the launch of its data solutions team: Wavemaker Data and Analytics. The new offering comprises five pillars, the first of which is […]
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Tractor welcomes new Head of Group Marketing and Services to the team
Experienced marketer and outdoor media expert Ruchelle Mouton has been appointed the new Head of Group Marketing and Services at Tractor Media Holdings. With an MBA from the Gordon Institute […]
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TBWA\SA boasts a successful data and insights internship programme
Staying ahead of the digital curve means ensuring talent keeps up with the demands of the modern-day workplace such as requirements for data and digital analytical ability. As a brand […]
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Decluttered marketing that delivers data-driven experiences
By Moagi Bodibe, Marketing Services and Transformation Lead for Accenture Song, Africa The fact that 57% of marketing executives admit they often don’t have the data to understand customers or […]
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Data modelling: A powerful competitive advantage in the new data privacy landscape
By Grant Lapping, Digital Executive at +OneX Over the past couple of years, we have seen major shifts in the privacy landscape that are making it more difficult for brands […]
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When it comes to digital, data is everything – except data on its own is meaningless
By Brent Haumann, Managing Director at Striata Africa There are, at present, more bytes of stored data than there are stars in the observable universe. And that number keeps growing, […]
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How to set your AI projects up for success
By Robin Fisher, Senior Area Vice President, Salesforce Emerging Markets When business leaders come to picking the right AI project for their company, this often boils down to having the […]
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Intelligent orchestration and the 3D customer: Customer engagement trends for 2022
Businesses’ interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been forced to rethink their strategies, ensuring […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
