Tag: Customer Engagement
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Gen Z is your future customer. Here’s how to engage with them now
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence over what’s cool, trending, and […]
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It’s time to rethink customer engagement
By David Steyn, Business Manager: Customer Engagement at Decision Inc. Customer engagement (CE) has become a commodity. It’s the definitive metric by which organisations are measured and defines customer loyalty […]
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Data modelling: A powerful competitive advantage in the new data privacy landscape
By Grant Lapping, Digital Executive at +OneX Over the past couple of years, we have seen major shifts in the privacy landscape that are making it more difficult for brands […]
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The changing consumer landscape: Shifts in customer behaviour and expectations
By Dori-Jo Bonner, Strategist, Striata Africa Almost every area of our lives has changed dramatically in the previous two years. And it’s no different when it comes to how we […]
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Intelligent orchestration and the 3D customer: Customer engagement trends for 2022
Businesses’ interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been forced to rethink their strategies, ensuring […]
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An update on the attention economy
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and […]
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What is an omnichannel customer engagement hub and why do I need it?
By Brent Haumann, Managing Director at Striata By now, most organisations know how important it is to engage with their customers on the right channel at the right time with […]
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To build resilient customer relationships post-pandemic, invest in experience
By Robin Fisher, Senior Area Vice President, Salesforce Emerging Markets In a post-pandemic world, every company must pivot to a digital-first customer engagement model to survive. As customer priorities and […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
