Tag: Customer Engagement
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Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during […]
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Customer Care: Three Cs and one ethos
Julie Rimmel, Client Liaison Officer at Amplifin, believes customer care needs to move away from reactionary service to proactive engagement, particularly within the payment and collections sector. It’s an approach that […]
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Customer loyalty and rewards programs in the spotlight as consumers face increasingly bleak economic times
By Gordon Wilson CLMP™ (Certified Loyalty Marketing Professional™) Business Development Director at Achievement Awards Group As the economy hardens and household budgets come under untenable pressure, loyalty programs have become […]
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The rise and rise of the township economy
With half of South Africa’s population living in the estimated 532 townships around the country, vast potential lies in the so-called “township economy”. According to Roger Wilco’s 2022 Township CX […]
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Does your loyalty programme measure up?
World events have escalated how companies are investing in and prioritising their loyalty programmes. They are no longer a luxury; instead, people have come to expect them as a standard. […]
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Tomorrow’s leading brands are busy writing the omnichannel rulebook
By Zak Haeri, Managing Director – South Africa, GfK South African brands have spoken about omnichannel customer experiences and engagements for years. Yet despite the massive growth of digital sales […]
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Then and now: Customer engagement for business growth in 2023
By Ross Sibbald, Commercial Director at Tilte In recent years, the shape of customer engagement has changed dramatically. Given the sheer number of touchpoints available to today’s customers and the […]
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AKELO Group poised to become emerging market fintech and engagement powerhouse
Global research over more than two decades by institutions such as MasterCard, Visa, The World Bank, commercial banks and mobile network operators (MNOs) affirms that the most powerful tool to […]
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What does the IDEAL customer look like from an organisation’s perspective?
By Brent Haumann, Managing Director at Tilte Not all customers are created equal. Some customers are more loyal, spend more, cost less and are active advocates for the companies whose […]
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You can turn your most disengaged customer into your most loyal advocate: here’s how
By Brent Haumann, Managing Director at Tilte We live in a time when it’s more difficult than ever to hold a customer’s attention. At any given time, after all, most […]
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Designing memorable customer experiences
By Liezel Jonkheid, Director at The Consumer Psychology Lab There are iconic luxury brands that have mastered the art and science of designing extraordinary customer experiences. One of the best […]
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Announcing expanded offering Striata South Africa rebrands to Tilte
Founded in a suburban Johannesburg garage in 1999, Striata rapidly grew to become a leader in the digital customer communications space. As technology has accelerated, however, so have the expectations […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
