Tag: Campaigns
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Publicis Groupe makes its mark at 2024 Assegai Awards
Publicis Groupe took home an impressive 13 accolades across multiple categories at the 2024 Assegai Awards. Celebrating creativity, innovation and measurable results, the Assegai Awards, hosted by the Direct Marketing […]
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Announcing the 2024 Effie Awards South Africa winners
The 2024 Effie Awards South Africa Gala, held on the 24th of October at The Tryst in Woodmead, Johannesburg, celebrated outstanding marketing effectiveness. Agencies, brands and their clients were recognised […]
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Impactful communication work sparks multiple SABRE wins for SEK
Helsinki-based creative brand house SEK won four awards in this year’s prestigious SABRE Awards communications competition. One of SEK’s entries, Romani rejection letters for Diak’s Romako project, was chosen as […]
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New-look VML brings home the metal from first SMARTIES Awards
VML South Africa scooped ten awards in its first outing to the MMA SMARTIES since VMLY&R and Wunderman Thompson announced their merger at the end of last year. The wins […]
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Unveiling the future: Influencer marketing trends for 2024
In 2023, Hustle Media Influence, a division of Hustle Media, achieved a significant milestone by garnering 2.9-million content views across various campaigns and industries since its conception. That’s a substantial […]
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Five ways brands can seize the advantage of digital communities this festive season
By Greg Bailie, Sales Lead: Global Business Solutions at TikTok – Sub Saharan Africa We’re on the cusp of the biggest retail season of the year and with more than […]
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Omnichannel strategies: One size does not fit all in South African retail
By Nikki Quinn, retail lead for South Africa at GfK – an NIQ company South African consumers face a difficult economic environment, characterised by high inflation, low economic growth and […]
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DMN Creative: Reshaping the digital marketing landscape
As a leading digital marketing agency, DMN Creative is making waves in the industry through their innovative brand strategies, campaigns and concepts. Their relentless pursuit of creative excellence has not […]
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From profit to purpose: Rethinking media’s role on days of historical significance
First female Chief Executive Officer (CEO) at Publicis Groupe Africa, Koo Govender calls for a rethinking of the marketing and media industry’s role on cultural and historical days of significance. […]
By Mateen Suliman Business Development Executive at midnight Every marketer today can repeat in their The metrics that drive successful loyalty programmes
By Frik van der Westhuizen, founding member of LoyaltyPlus In recent years, South African companies Getting value from customer feedback that is not always what it seems
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab A friend recently shared Where can South African CEOs find growth amid geopolitical, trade, technology and workforce changes?
By Paul Calvey, Partner and Head of South Africa at Oliver Wyman Solving pressing business ExpoGuys launches industry-first sustainable stand grading system
In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken European Marketing Confederation partners with African Marketing Confederation to drive global marketing innovation
The European Marketing Confederation (EMC) and the African Marketing Confederation (AMC) are joining forces to The BRC announces changes to the board and updates for 2025
The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new PRISA launches SMARTGEN: Shaping the future of public relations
At the end of 2024, The Public Relations Institute of Southern Africa (PRISA) proudly announced Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media VML South Africa brings home the silverware from regional TikTok Ad Awards
