Tag: Brand loyalty
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How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with a growing economic influence, they are discerning in the way they spend their money. They […]
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Unveiling the future: Influencer marketing trends for 2024
In 2023, Hustle Media Influence, a division of Hustle Media, achieved a significant milestone by garnering 2.9-million content views across various campaigns and industries since its conception. That’s a substantial […]
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Brands must look to measurable gamification to reward their most engaged customers
By Lebo Lekoma, Head of Client Services at Sea Monster As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting […]
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The top five consumer trends in South Africa and what they mean for your business
By Zuko Mdwaba, Area Vice President at Salesforce South Africa The customer of today has a number of concerns. Trust, values and integrity issues are of the utmost significance in […]
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Salesforce report shows 94% of respondents say experience is as important as products
Salesforce, one of the the global leaders in CRM, released the fifth edition of its State of the Connected Customer report that shares insights from nearly 17 000 consumers and […]
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Brand activism and generation Z: How to make your brand resonate
By Bianca Gardella, Business Unit Director at Irvine Partners The purchasing power of Generation Z is growing, and if your company isn’t paying attention, you could be missing out. Engaging […]
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Back to the basics: Marketing methods that are still relevant and effective
If the pandemic has taught us anything, it is that the only constant in life is change, which is also true in marketing. To keep up with the needs of […]
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The Graphic Ballroom puts a modern twist on a time-honoured baking tradition
Several factors influence purchasing decisions, however when it comes to a time-honoured biscuit brand like Bakers biscuits, it’s usually brand loyalty that plays a major part. Launched in 1851, most […]
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The 10-year plan: How businesses can ensure their relevance in a decade’s time
The disruption caused by the Covid-19 pandemic has raised many questions and resulted in countless articles about business relevance, resilience, purpose and longevity. Uncertainty is the only certainty, and what […]
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What makes serious games seriously good?
By Glenn Gillis, CEO at Sea Monster The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and […]
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The purchasing power of Generation Z and why businesses should take notice
Generation Z are today’s consumers and tomorrow’s business leaders. And while many businesses have focused their marketing and sales efforts on the Millennial market, the Gen Zers, as the new […]
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Great customer experiences don’t just happen, but they can be manufactured
By Brent Haumann, Managing Director, Striata At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand […]
By Thule Ngcese, Creative Partner & Co-Founder at Distrikt 9 I’m grateful to have been a Rewire, reinvent and reclaim: How identity shapes the way you lead and succeed in business
When high achievers hit a wall in business, relationships or personal fulfilment, the instinct is The dark side of automation
By Tanika Corneleus, Digital Campaign Lead at midnight Automated systems have transformed every aspect of Planet Rage: The Ultimate Geek Playground
From 5–7 December 2025 on Level 8, the sleek covered rooftop of Fourways Mall will The future of independent contractors is structured, outcome-driven and blended
By Marcel Capra, Chief Operations Officer of EQPlus Independent contracting is moving out of the Windhoek Beer rolls out the Hops Truck
Windhoek Beer is flipping the script on traditional food rules with its bold new campaign: IPT positions Microsoft Copilot as a team of task-ready AI agents for real business outcomes
IPT, a managed IT services and cybersecurity provider, today announced a practical approach to Microsoft HOT 102.7FM voted Gauteng’s favourite radio station
Johannesburg’s much-loved radio station, HOT 102.7FM, has once again proven that radio done right wins Culture, pop culture and the marketing mirror: Which influences which?
By Niko Kougioumtzis, Strategist at RAPT Creative One strong definition of culture comes from UNESCO, Cyber leadership is business leadership
