Tag: Brand loyalty
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How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with a growing economic influence, they are discerning in the way they spend their money. They […]
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Unveiling the future: Influencer marketing trends for 2024
In 2023, Hustle Media Influence, a division of Hustle Media, achieved a significant milestone by garnering 2.9-million content views across various campaigns and industries since its conception. That’s a substantial […]
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Brands must look to measurable gamification to reward their most engaged customers
By Lebo Lekoma, Head of Client Services at Sea Monster As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting […]
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The top five consumer trends in South Africa and what they mean for your business
By Zuko Mdwaba, Area Vice President at Salesforce South Africa The customer of today has a number of concerns. Trust, values and integrity issues are of the utmost significance in […]
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Salesforce report shows 94% of respondents say experience is as important as products
Salesforce, one of the the global leaders in CRM, released the fifth edition of its State of the Connected Customer report that shares insights from nearly 17 000 consumers and […]
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Back to the basics: Marketing methods that are still relevant and effective
If the pandemic has taught us anything, it is that the only constant in life is change, which is also true in marketing. To keep up with the needs of […]
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The Graphic Ballroom puts a modern twist on a time-honoured baking tradition
Several factors influence purchasing decisions, however when it comes to a time-honoured biscuit brand like Bakers biscuits, it’s usually brand loyalty that plays a major part. Launched in 1851, most […]
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The 10-year plan: How businesses can ensure their relevance in a decade’s time
The disruption caused by the Covid-19 pandemic has raised many questions and resulted in countless articles about business relevance, resilience, purpose and longevity. Uncertainty is the only certainty, and what […]
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What makes serious games seriously good?
By Glenn Gillis, CEO at Sea Monster The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and […]
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Great customer experiences don’t just happen, but they can be manufactured
By Brent Haumann, Managing Director, Striata At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand […]