Tag: African Marketing Confederation
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Africa’s vast potential in focus at 2nd annual African Marketing Confederation Conference
Rich in natural resources and with a population of over 1.3-billion people, Africa is an attractive market for marketers seeking new ventures. This conference aims to showcase the untapped potential […]
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Covid-19 crisis demands renewed collaboration between African marketing professionals
The COVID-19 crisis has changed consumer behaviour now and probably forever, presenting both challenges and opportunities for marketing professionals. According to Helen R. McIntee, President of the African Marketing Confederation […]













