Tag: Achievement Awards Group
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The ROI of customer loyalty: Why retention eats acquisition for breakfast
By Riaz Galant, Commercial Director at Achievement Awards Group Every business has to acquire new customers. And every business wants to retain existing customers. It’s not binary; both are important. […]
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Channel incentive ROI
By Gordon Wilson, Commercial Director at Achievement Awards Group Well-designed incentive programs work – and they work fast. They can help clear old stock quickly. They can accelerate sales. They […]
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The business case for employee engagement
By Andrew Solomon, Marketing Director at Achievement Awards Group There was a time when the dominant view of business leaders was that people who are paid to do a job […]
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What’s the best way to get the best out of employees?
By Dr. Preeya Daya, Academic Director at Achievement Awards Group Profit is the lifeblood of business and influencing employee behaviour is central to profitability. But not all profitable behaviour change […]
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Achievement Awards Group Scoops RPI Pinnacle Award at 2025 Best Practice Standards® Awards
Achievement Awards Group scooped the Pinnacle Award at the Recognition Professionals International (RPI) 2025 Best Practice Standards® Awards held at the IMA Summit in Austin, Texas, USA in July. The Pinnacle […]
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Building long-term channel loyalty: The method behind the magic
By Gordon Wilson, Commercial Director of Achievement Awards Group Channel partners loyal to your business are the ultimate partners. They willingly and passionately advocate for your brands and products over […]
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Micro rewards. Macro rewards. Mega returns.
By Andrew Solomon, Marketing Director at Achievement Awards Group Almost all employee engagement, channel incentive and customer loyalty programs incorporate some form of tangible, extrinsic reward. And while there is […]
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From like to love: Turning behaviour change into behaviour constancy
By Riaz Galant, Commercial Director at Achievement Awards Group Customer loyalty is a figurative holy grail of business. Why? Long-term customers have a higher lifetime value to companies, while acquiring […]
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Why aren’t more businesses doing personalisation better?
By Andrew Solomon, Client Strategy Director at Achievement Awards Group On a scale from creepy to cool, personalisation – and its newer offspring, hyper-personalisation – might just be heading in […]
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Data as detective: Showing you things you otherwise wouldn’t see
By Gordon Wilson, Business Director at Achievement Awards Group Detectives solve mysteries and business is full of them. For example, you may know who your best channel partners are, but […]
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Can data predict the future?
By Tatenda Gweshe, Data Science Strategy Director at Achievement Awards Group Businesses have long relied on data to analyse the past. But now, data offers something even more powerful – […]
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The power of recognition and rewards: Driving success in South Africa’s BPO industry
By Noori Allie, Customer Service Executive at Achievement Awards Group and Reshni Singh, CEO of BPESA We live in a time when attracting and retaining top talent across a multi-generational, […]
Castrol Southern Africa is proud to announce the official handover of a fully branded Castrol Epson launches Back-to-School campaign with Shakira, supporting South African students’ creativity
Epson, a global leader in sustainable technology solutions, has launched its Back-to-School campaign in South Publicis Groupe Africa launches CSI pilot programme with Soma Foundation
Publicis Groupe Africa (PGA), in partnership with the Soma Foundation, has launched a CSI pilot programme Purpose is the new currency in branding: Why it builds trust before you sell
In a landscape crowded with products, promises and polished marketing, one truth has become non-negotiable: Remote work and PE: What the OECD’s new framework clarifies and what it leaves unresolved
By Joon Chong, Partner at Webber Wentzel The OECD Commentary on the Model Tax Convention South African car buyers are redefining automotive expectations
By Adheesh Ori, Senior Director at Accenture Song, South Africa The South African automotive landscape CX and consumer behaviour in 2025: Lessons learned and planning forward
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab 2025 brought a new Loud, quiet or contextual?
Why does global luxury still treat African consumers as if they haven’t learned “good taste” Why choose microlearning over doom scrolling to stay sharp
How often have you picked up your phone “just to check something quickly,” only to Legendary South African entrepreneur DJ Sbu unveils historic three-pillar launch initiative
