News
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From pain to possibility: Panado®’s new marketing campaign highlights the joy of pain relief
Panado®, South Africa’s trusted name in pain and fever relief, has unveiled a bold new 360° marketing campaign that captures the reality of everyday family life and reminds us that […]
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Monster brings the heat
Monster Energy is rolling into rAge with one goal, and that’s to make your weekend feel like a highlight reel. From the moment you hit Level 8 at Fourways Mall, […]
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Influence or illusion
By Jonty Fisher, Chief Strategy and Integration Officer at Publicis Groupe Africa Influencer marketing has matured from a niche experiment into a multibillion-dollar force. By 2025, global creator spend has […]
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Five questions to ask yourself before setting 2026 goals
As the year winds down, many of us start thinking about what’s next: what we want to change, achieve or let go of in the new year. However, before rushing […]
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The business case for employee engagement
By Andrew Solomon, Marketing Director at Achievement Awards Group There was a time when the dominant view of business leaders was that people who are paid to do a job […]
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The acid test of customer experience and loyalty: How you pre-empt and handle friction
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab Every small business owner wants happy, satisfied customers. But are those customers coming back? Loyalty is not only the […]
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The spirit of Nando’s burns bright again
For 38 years, Nando’s hasn’t just served chicken; it’s served a way of being South African. Now, the brand is turning that flame inward and firing it up again. On […]
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MRF invites marketing industry to MAPS® data webinar
The Marketing Research Foundation (MRF) and Plus94 Research will be hosting a webinar showcasing the 20th edition and 4th update of 2025 of the Marketing All Product Survey (MAPS®) data […]
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Glass isn’t always greener: Why we need to relook sustainable packaging design
By Vanessa Bosman, Group Managing Director at Just Design Over the past decade, society started switching to glass bottles to avoid microplastics. As it turns out, that big sustainable swap […]
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Publicis West Africa and Moving Walls announce Ghana’s first advanced Out-of-Home measurement platform
Publicis West Africa is proud to announce the official launch of Ghana’s first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology leader, Moving Walls. This groundbreaking initiative […]
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TBWA\Coastal revives iconic Daily Sun newspaper print to bust deadly cancer myths
A myth draws its power from the shadows. But in the sun, its lies have nowhere to hide. In this groundbreaking campaign from TBWA\Coastal and client, Campaigning for Cancer, some […]
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Mastercard and Live Nation announce groundbreaking collaboration in South Africa
Mastercard has announced a new collaboration with Live Nation’s Big Concerts, South Africa’s leading live entertainment promoter, to bring cardholders closer to the music and moments they love. Through this […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
