MRF invites marketing industry to MAPS® data webinar
The Marketing Research Foundation (MRF) and Plus94 Research will be hosting a webinar showcasing the 20th edition and 4th update of 2025 of the Marketing All Product Survey (MAPS®) data release.
Webinar details:
Date: Thursday, 20 November 2025
Time: 9:00–10:30
Registration: https://events.teams.microsoft.com/event/d18bd485-922a-439c-b7f0-e4e22875af66@54694a3e-ea56-4bf8-bd2c-83bf1d910d45
The webinar will introduce edition 20 of MAPS data, the fourth quarterly update for 2025, providing strategic market intelligence insights into South African consumer behaviour and market trends.
Strategic planning requires current data. The latest MAPS release offers marketing and media professionals access to internationally audited consumer insights that inform brand strategy, media planning and audience targeting.
Key features:
– Five years of research data
– Over 100 000 consumer interviews
– International audit standards ensuring data integrity
– Quarterly updates delivering market insights every three months
– Comprehensive consumer behaviour and product usage coverage
The quarterly update cycle enables marketers to refine brand positioning, target audience profiles and media strategies throughout the year as market conditions shift, providing a competitive advantage in South Africa’s marketing landscape.
Comprehensive documentation, including detailed reports, analytical presentations and recordings of previous webinars, is available on the MRF website.
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