News
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CX and consumer behaviour in 2025: Lessons learned and planning forward
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab 2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, […]
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Loud, quiet or contextual?
Why does global luxury still treat African consumers as if they haven’t learned “good taste” yet? In this provocative opinion piece, Ray Langa, Group Chief Executive of Leagas Delaney South […]
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Why choose microlearning over doom scrolling to stay sharp
How often have you picked up your phone “just to check something quickly,” only to find 20 minutes have disappeared down a digital rabbit hole? This all-too-familiar habit, called doom […]
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Champion, Manhattan and Candy Tops empower communities through football
The iconic South African confectionery brand Champion, together with Manhattan and Candy Tops, is celebrating the outstanding success of the Champions for Africa campaign, which ran from 1 September to […]
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Tractor’s Net Zero Project supports communities while strengthening energy security
What if a digital billboard could power a classroom? Tractor Outdoor’s Net Zero Project is proving it can. In partnership with Billboard Management Technologies (BMT), the media owner is transforming […]
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Order. Eat. Repeat. Inside Uber Eats South Africa 2025 Cravings Report
South Africans did not simply order this year. They curated, choreographed and customised. They left notes that read like diary entries, they elevated fried chicken to a national treasure and […]
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MTN SA captures the country’s summer mood with “Do not disturb the season” campaign
MTN South Africa has effectively tapped into the country’s mood with its summer campaign called “Do not disturb the season”. The campaign invites South Africans to socially switch on and […]
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Meet the guide dog who trains harder than a gym bro
The real guide dogs are busy working. So, the South African Guide-Dogs Association for the Blind and VML created a digital double to do their publicity. Meet Maxx Reps. If […]
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Marketing and creative trends to watch for in 2026
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As 2025 draws to a close, marketing and creative industries are at a pivotal moment. This […]
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How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied on traditional media rhythms found themselves needing to rethink everything […]
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Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple wins across Film, Radio, OOH and Craft categories for Spotify’s “Khuphuka Nathi” campaign. With nine […]























